Master of Media (Strategic Communication)

Program Overview

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The Master of Media (Strategic Communication) equips students to lead strategic communication planning, management, and execution across all key channels. Graduates gain enhanced strategic thinking, problem-solving, and decision-making abilities, along with advanced skills in creating and tailoring strategic messaging for various media channels. The program offers a unique blend of theoretical knowledge and practical experience, preparing students for successful careers in public relations, marketing, advertising, and corporate communication.

Program Outline

Degree Overview:

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Name:

Master of Media (Strategic Communication)

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Overview:

• The Master of Media (Strategic Communication) equips students to lead strategic communication planning, management, and execution across all key channels: digital and social media, TV, radio, and press.
• Graduates will have significantly enhanced strategic thinking, problem-solving, and decision-making abilities, highly advanced skills in creating and tailoring strategic messaging for all key media channels, a deep understanding of the principles underlying media relationship-building, awareness of key media channels' unique consumption drivers, and insight into current and forecast global media trends.
• Students will also gain opportunities for valuable professional experience and connections through an industry placement and ongoing mentoring, high-level skills and understanding in risk and crisis communication and brand messaging, and outstanding research skills by doing a major second-year research project.

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Objectives:

• To prepare students to lead strategic communication in any sector, anywhere in the world.
• To provide students with the knowledge, skills, and depth of insight to guide the achievement of all organizational objectives: marketing, business development, community engagement, and positive social change.

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Outline:

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Content:

• The program covers topics such as media relations, social media management, risk and crisis communication, leadership in strategic communication, researching media, and media masters theory.

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Structure:

• The program consists of 36 units of core courses and 12 units of Research Dissertation courses.
Core courses include:
• MDIA 7005 Media Relations
• MDIA 7004 Social Media Management
• MDIA 7006 Risk and Crisis Communication
• MDIA 7009 Leadership in Strategic Communication
• MDIA 7007 Researching Media
• MDIA 7001 Media Masters Theory
• Research Dissertation courses include:
• MDIA 7008 Media Masters Research Project

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Course Schedule:

• The program is offered on a full-time or part-time basis.
• Full-time students can complete the program in 2 years.
• Part-time students can complete the program in a longer duration.

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Individual Modules with Module Descriptions:

• MDIA 7005 Media Relations:
This module introduces students to the principles and practices of media relations. Topics covered include media relations theory, media relations planning, media relations writing, and media relations evaluation.
• MDIA 7004 Social Media Management:
This module provides students with the knowledge and skills necessary to manage social media for organizations. Topics covered include social media strategy, social media content creation, social media advertising, and social media analytics.
• MDIA 7006 Risk and Crisis Communication:
This module prepares students to manage risk and crisis communication for organizations. Topics covered include risk and crisis communication planning, risk and crisis communication response, and risk and crisis communication evaluation.
• MDIA 7009 Leadership in Strategic Communication:
This module develops students' leadership skills in strategic communication. Topics covered include strategic communication theory, strategic communication planning, strategic communication implementation, and strategic communication evaluation.
• MDIA 7007 Researching Media:
This module introduces students to the methods and techniques of media research. Topics covered include media research design, media research methods, and media research analysis.
• MDIA 7001 Media Masters Theory:
This module provides students with a comprehensive overview of the theories and concepts that underpin strategic communication. Topics covered include communication theory, media theory, and public relations theory.
• MDIA 7008 Media Masters Research Project:
This module allows students to conduct a research project on a topic related to strategic communication.

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Assessment:

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Assessment Methods:

• The program uses a variety of assessment methods, including:
• Essays
• Exams
• Presentations
• Research projects
• Case studies

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Assessment Criteria:

• The assessment criteria for the program vary depending on the assessment method.
However, general assessment criteria include:
• Clarity of communication
• Critical thinking skills
• Research skills
• Problem-solving skills
• Analytical skills

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Teaching:

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Teaching Methods:

• The program uses a variety of teaching methods, including:
• Lectures
• Tutorials
• Workshops
• Seminars
• Guest lectures

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Faculty:

• The faculty for the program are experts in strategic communication.
They have a wealth of experience in both academia and the industry.

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Unique Approaches:

• The program offers a unique combination of theoretical knowledge and practical experience.
Students have the opportunity to work on real-world communication projects and to receive feedback from industry professionals.

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Careers:

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Potential Career Paths:

• Graduates of the program have gone on to roles such as:
• PR Advisor
• Communications Advisor
• Wine Marketing
• Digital Marketer
• Market Research Analyst
• Market Researcher
• Marketer / Marketing Manager
• Marketing Associate
• Marketing Planner
• Strategist

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Opportunities:

• The program provides students with the skills and knowledge necessary to be successful in a variety of communication roles.
Graduates are well-prepared for careers in public relations, marketing, advertising, and corporate communication.

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Outcomes:

• Graduates of the program have a high rate of employment and are well-positioned for career success.

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Domestic applicants

Indicative annual tuition fees Australian Full-fee place: $33,500

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International applicants

Indicative annual tuition fees (24 units) International student place: $43,000