| Program start date | Application deadline |
| 2025-01-01 | - |
| 2024-05-01 | - |
| 2024-09-01 | - |
Program Overview
The Master of Marketing at the University of Adelaide equips students with advanced marketing knowledge and skills for senior marketing roles. It emphasizes future-oriented concepts, strategic thinking, analytical tools, and research, preparing graduates to navigate the evolving marketing landscape and shape global brands. The program offers a combination of core courses, research projects, and electives tailored to individual interests and career goals.
Program Outline
Degree Overview:
The Master of Marketing at the University of Adelaide is an advanced degree designed to propel students into senior marketing positions. It offers an intensive program that challenges both marketing and non-marketing undergraduates, providing them with:
- Exploration of future-oriented marketing concepts
- Skills to make informed finance and accounting decisions
- Development of advanced strategic thinking and leadership abilities
- Application of cutting-edge analytical tools and techniques
- Exploration of electives aligned with individual interests and career goals, ranging from Social Entrepreneurship to Direct Wine Marketing
- Deep insights into international pressures and global markets The program also emphasizes the development of strong business and marketing research skills, culminating in a major project.
Objective:
The Master of Marketing aims to provide graduates with the knowledge and skills necessary to succeed in today's rapidly evolving marketing landscape. It prepares them for senior marketing roles across various industries, empowering them to shape the future of global brands, analyze consumer data, develop sales strategies, and connect with diverse stakeholders.
Outline:
The Master of Marketing program consists of 48 units, including:
- Core courses (27 units):
- Business Research Methods
- Digital Media and Marketing Communications
- Strategic Brand Management
- Analytics for Marketers
- Customer Experience in Services
- Marketing Management
- Digital Media Concepts and Application
- Entrepreneurial Concepts and Mindset
- Understanding Consumers
- Digital Media Concepts and Applications
- Research (6 units):
- Research Project in Marketing Part A
- Research Project in Marketing Part B Students completing the PhD pathway undertake:
- Research (9 units):
- Research Project in Marketing Part A
- Research Project in Marketing Part B
- Advanced Theory in Marketing
- Electives (15 units for standard pathway, 12 units for PhD pathway):
- Students can choose from any postgraduate courses offered by the University that are available to them.
Assessment:
The assessment methods and criteria used in the Master of Marketing program vary depending on the specific course and module. They typically include:
- Essays
- Examinations
- Presentations
- Case studies
- Research projects
- Participation in class discussions and activities
Teaching:
The Master of Marketing program is taught by a team of experienced faculty members who are actively involved in research and industry. Teaching methods include:
- Lectures
- Tutorials
- Workshops
- Case studies
- Group projects
- Industry guest speakers
Careers:
Graduates of the Master of Marketing program have gone on to successful careers in a wide range of industries, including:
- Market Researcher
- Marketing Planner
- Brand Marketer
- Communications Officer
- Product and Advertising Manager
- Public Relations Officer
- Retail Manager
- Sales Manager
- Marketer / Marketing Manager
- Brand Manager
University of Adelaide College
Overview:
The University of Adelaide College is a pathway institution offering programs designed to prepare students for undergraduate and postgraduate studies at both Adelaide University and the University of Adelaide. Located in Adelaide and Melbourne, the College provides a range of programs, including Foundation Studies, Degree Transfer, Pre-Master's, and English Language programs.
Services Offered:
The College offers a comprehensive range of services to support students, including:
Academic Programs:
Foundation Studies, Degree Transfer, Pre-Master's, and English Language programs.Student Services:
Orientation, accommodation assistance, career guidance, and academic support.Campus Life:
Student clubs and societies, social events, and opportunities to engage with the wider university community.Visa Information:
Guidance and support for international students seeking student visas.Student Life and Campus Experience:
Students at the University of Adelaide College can expect a vibrant and supportive campus environment. The College offers a range of opportunities for students to connect with each other and engage in extracurricular activities. The College also provides access to the facilities and resources of both Adelaide University and the University of Adelaide.
Key Reasons to Study There:
Pathway to prestigious universities:
The College provides a clear pathway to undergraduate and postgraduate studies at Adelaide University and the University of Adelaide.World-class programs:
The College offers high-quality programs taught by experienced and dedicated faculty.Supportive learning environment:
The College provides a supportive and inclusive learning environment with small class sizes and personalized attention.Access to university resources:
Students have access to the facilities and resources of both Adelaide University and the University of Adelaide.Vibrant campus life:
The College offers a range of opportunities for students to connect with each other and engage in extracurricular activities.Academic Programs:
The College offers a range of academic programs, including:
Foundation Studies:
Designed for students who do not meet the entry requirements for direct entry into undergraduate programs at Adelaide University or the University of Adelaide.Degree Transfer:
Allows students to complete the first year or two of their undergraduate degree at the College and then transfer to Adelaide University or the University of Adelaide to complete their degree.Pre-Master's:
Prepares students for postgraduate studies at Adelaide University or the University of Adelaide.English Language Programs:
Designed to improve students' English language skills to the level required for study at Adelaide University or the University of Adelaide.Other:
The College is accredited by the Tertiary Education Quality and Standards Agency (TEQSA). The Melbourne campus is operated by Kaplan Higher Education Pty Ltd.
Entry Requirements:
Domestic applicants:
- Graduate entry: A completed Bachelors degree or equivalent. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning.
International applicants:
- Tertiary Qualifications: Bachelor degree or equivalent
Language Proficiency Requirements:
- IELTS: Overall 6.5
- Reading 6
- Listening 6
- Speaking 6
- Writing 6
- TOEFL: Overall 79
- Reading 13
- Listening 13
- Speaking 18
- Writing 21
- Pearson: Overall 58
- Reading 50
- Listening 50
- Speaking 50
- Writing 50
- C1 Advanced: Overall 176
- Reading 169
- Listening 169
- Speaking 169
- Writing 169
