Diploma in Communication / Bachelor of Communication

Program Overview

The Diploma in Communication / Bachelor of Communication program at Western Sydney University equips students with comprehensive communication skills and knowledge in advertising, journalism, public relations, and media arts production. Through a combination of theoretical and practical courses, students develop critical thinking, problem-solving, and communication abilities, preparing them for careers in various communication-related fields.

Program Outline

Degree Overview:

The Diploma in Communication / Bachelor of Communication program at Western Sydney University provides students with the knowledge and skills necessary to communicate effectively in a variety of settings. The program covers a range of topics, including advertising, journalism, public relations, and media arts production. Graduates of the program will be prepared for careers in a variety of fields, including media, marketing, and communications.

Objectives:

• To provide students with a comprehensive understanding of the principles and practices of communication
• To develop students' critical thinking, problem-solving, and analytical skills
• To prepare students for careers in a variety of communication-related fields

Program Description:

The Diploma in Communication / Bachelor of Communication program is a three-year full-time program. The program consists of a one-year diploma followed by a two-year bachelor's degree. The diploma provides students with a foundation in the principles and practices of communication. The bachelor's degree allows students to specialize in a particular area of communication, such as advertising, journalism, public relations, or media arts production.

Outline:

The Diploma in Communication / Bachelor of Communication program consists of the following courses:

• Diploma in Communication (12 months)
• Bachelor of Communication (2 years)

Diploma in Communication

• Introduction to Communication
• Media and Society
• Communication Theory
• Research Methods
• Media Production

Bachelor of Communication

• Advertising
• Journalism
• Public Relations
• Media Arts Production
• Digital Communication

Assessment:

Students in the Diploma in Communication / Bachelor of Communication program are assessed through a variety of methods, including exams, essays, presentations, and projects. The assessment criteria vary depending on the course, but they typically include:

• Knowledge and understanding of the subject matter
• Critical thinking and problem-solving skills
• Communication skills
• Research skills
• Presentation skills

Teaching:

The Diploma in Communication / Bachelor of Communication program is taught by a team of experienced faculty members. The faculty members use a variety of teaching methods, including lectures, tutorials, workshops, and group projects. The program also provides students with access to a variety of resources, including a library, a writing center, and a media center.

Careers:

Graduates of the Diploma in Communication / Bachelor of Communication program are prepared for careers in a variety of fields, including:

• Media
• Marketing
• Communications
• Public relations
• Advertising
• Journalism
• Digital communication
• Media production