Bachelor of Design/Bachelor of Creative Industries
| Program start date | Application deadline |
| 2024-03-04 | - |
| 2024-07-22 | - |
Program Overview
This combined Bachelor of Design and Creative Industries program equips students with both creative and business skills, preparing them for success in the innovation-driven landscape. The program combines a strong foundation in graphic design with a focus on entrepreneurship and knowledge in various creative industries, enabling graduates to navigate the creative economy with confidence and pursue careers in fields such as graphic design, creative writing, media arts, and more.
Program Outline
Degree Overview:
The combined Bachelor of Design / Bachelor of Creative Industries offers a distinctive opportunity for students to acquire both creative and business abilities, preparing them for success in the contemporary landscape of innovation.
Objective:
The program's goal is to equip graduates with fundamental skills in visual communication and a comprehensive understanding of the principles and practices of creative industries.
Program Description:
The Bachelor of Design component serves as the foundation, providing a strong grounding in the principles and practices of graphic design. Students develop proficiency in visual communication techniques and gain a comprehensive understanding of the industry. The Creative Industries component focuses on fostering entrepreneurial skills and knowledge in various areas, including culture, society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance, and photo media. Together, these components enable graduates to navigate the creative economy with confidence, leveraging both their artistic talents and business acumen.
Outline:
Core Courses
- Graphic Design Fundamentals
- Visual Communication
- Design Theory and History
- Typography
- Digital Design
Creative Industries Courses
- Entrepreneurship and Innovation
- Culture and Society
- Creative Writing
- Media Arts
- Music Performance
- Photo Media
Elective Courses
- Advertising
- Public Relations
- Law and Creative Industries
- Cultural and Social Analysis
- English
Assessment:
Assessment methods include:
- Assignments
- Projects
- Presentations
- Exams
- Portfolios
- Critiques Grading criteria emphasize:
- Creativity and innovation
- Conceptual understanding
- Technical execution
- Communication skills
- Business acumen
Teaching:
Teaching Methods:
- Lectures
- Tutorials
- Workshops
- Studio work
- Field trips
- Guest lectures from industry professionals
Faculty:
- Experienced professionals from various creative fields, including design, business, and media
Unique Approaches:
- Collaboration with industry partners, providing students with real-world experience and insights
- Access to state-of-the-art facilities, including a dedicated media studio
Careers:
Career Paths:
- Graphic Designers
- Visual Communicators
- Creative Directors
- Art Directors
- Creative Writers
- Journalists
- Media Producers
- Music Performers
- Photographers
Career Opportunities:
- Advertising agencies
- Design studios
- Media organizations
- Arts institutions
- Non-profit organizations
- Government agencies
- Entrepreneurial ventures
