Bachelor of Creative Industries

Program Overview

The Bachelor of Creative Industries prepares students for careers in the creative industries, a major driver of the Australian economy. Accredited by professional organizations, the program balances theory and practice, offering real-world projects and hands-on experience. Graduates develop skills and knowledge to create opportunities and succeed in the creative industries, specializing in areas such as advertising, public relations, journalism, and graphic design.

Program Outline

Degree Overview:

The Bachelor of Creative Industries prepares students for a career in the creative industries, which are a major driver of the Australian economy. The program is accredited by professional organizations including the Public Relations Institute of Australia (PRIA) and the Media Foundation of Australia (MFA). The program offers a balance of theory and practice, with students completing real-world projects and gaining hands-on experience. Graduates of the program will have the skills and knowledge to create their own opportunities and become successful in the creative industries.

Outline:

The program structure is outlined in the handbook. Students will study core subjects in innovation, ideation, and collaboration, plus a selection of entrepreneurial, communication, and business subjects. Students can specialize in one of the discipline areas, such as advertising, graphic design, public relations, journalism, screen media, creative writing, enterprise innovation, or music/sound production. Students can also combine two areas for greater career flexibility.

Assessment:

The assessment methods and criteria used in the program are designed to assess students' knowledge, skills, and abilities. Assessment methods may include essays, exams, presentations, projects, and portfolios.

Teaching:

The program is taught by experienced faculty who are active in the creative industries. The faculty use a variety of teaching methods, including lectures, seminars, workshops, and tutorials. The program also offers a range of opportunities for students to gain hands-on experience, such as internships and industry projects.

Careers:

Graduates of the Bachelor of Creative Industries can pursue a wide range of careers in the creative industries, including:

• Advertising
• Public relations
• Journalism
• Screen media
• Creative writing
• Enterprise innovation
• Music/sound production
• Graphic design