Bachelor of Business (Sport Management)

Program Overview

This three-year sports management program equips students with business principles and specialized knowledge of the sports industry. Through hands-on projects with industry partners, students gain practical experience in areas such as marketing, event management, and sports law. The program offers a unique blend of industry-co-developed curricula, applied learning opportunities, and expert faculty, preparing graduates for diverse careers in the sports management field.

Program Outline

Degree Overview:

• Overview:
Turn your sports passion into a profession. Develop a strong foundation of key business principals with specialist knowledge of the ever-evolving sports industry. Gain hands-on experience working on projects with many of our sporting partners.
• Objectives:
To provide students with the knowledge and skills necessary for a career in the sports management industry.
• Program Description:
This program is designed for people who seek careers in Australian and international sports management. Specialist subjects will provide you with the capacity to understand and function within the increasingly dedicated context in which sport is played, organised and managed. The Sport Management applied project may offer the opportunity for you to undertake an international field trip and experience the sports environment from an international perspective.

Outline:

• Content:
The program covers a range of topics in sports management, including:
• Business principles
• Sports marketing
• Event management
• Sports law
• Sports finance
• Structure:
The program is a three-year full-time program, or a part-time program is available.
• Course Schedule:
The course schedule is available on the university website.
• Individual Modules:
The program includes the following individual modules:
• Introduction to Sports Management
• Business Principles for Sports Management
• Sports Marketing
• Event Management
• Sports Law
• Sports Finance
• Sport Management Applied Project

Assessment:

• Assessment Methods:
The assessment methods used in the program include:
• Exams
• Assignments
• Presentations
• Projects
• Assessment Criteria:
The assessment criteria used in the program include:
• Knowledge and understanding of the subject matter
• Critical thinking and analysis skills
• Communication skills
• Teamwork skills

Teaching:

• Teaching Methods:
The teaching methods used in the program include:
• Lectures
• Tutorials
• Workshops
• Field trips
• Faculty:
The faculty teaching the program are experts in the field of sports management.
• Unique Approaches:
The program includes a number of unique approaches to teaching, including:
• Industry-co-developed curricula
• Applied learning opportunities through partnerships with key government authorities and professional sport organisations
• Industry practitioner lead learning

Careers:

• Potential Career Paths:
Graduates of the program can pursue a wide range of careers in the sports management industry, including:
• Manager of facilities and events
• Sports marketing manager
• Player manager
• Sports public relations officer
• Elite sport development roles
• Sport and leisure programmer

Indicative annual fee Commonwealth Supported Places (CSP) AUD $28,922