New Media/Management

Program Overview

The New Media/Management program at the University of Lethbridge combines fine arts and management, equipping students with skills in creative technology and business. The program fosters critical thinking, problem-solving, and analytical abilities, preparing graduates for diverse career paths in digital media production, communications, marketing, and more.

Program Outline

Degree Overview:

New Media/Management

This five-year combined degree bridges the gap between fine arts and management, giving students a competitive advantage in the marketplace. The program provides a strong foundation in creative technology and business management, allowing graduates to pursue diverse career paths.

Objectives:

• Equip students with the necessary skills to explore the interconnectivity between technology, art, culture, and industry.
• Provide a comprehensive understanding of new media production, design, communication, and development.
• Develop students' critical thinking, problem-solving, and analytical abilities.
• Prepare graduates for success in a rapidly evolving business landscape.

Outline:

The New Media/Management program at the University of Lethbridge is designed to provide students with a comprehensive education in both new media production and business management. The program consists of the following components:

• New Media Production Courses: Students will take a variety of courses in new media production, including graphic design, web design and development, 3D modeling, animation, video game design and development, and screenwriting.
• Management Courses: Students will also take a variety of courses in business management, including marketing, information technology, accounting, organizational behavior, management policy, and human resources management.
• Co-operative Education: Students have the opportunity to participate in co-operative education, which allows them to gain practical experience in the field.
• Independent Study: Students can also pursue independent study projects, which allow them to explore specific areas of interest in greater depth.

Assessment:

Students in the New Media/Management program are assessed through a variety of methods, including:

• Exams: Students will take exams in each of their courses.
• Projects: Students will complete a variety of projects, both individually and in groups.
• Presentations: Students will give presentations on their projects and research.
• Attendance and participation: Students' attendance and participation in class will also be taken into account.

Teaching:

The New Media/Management program is taught by a team of experienced faculty members who are experts in their field. Faculty members use a variety of teaching methods to ensure that students have a deep understanding of the material. These methods include:

• Lectures: Lectures provide students with the foundational knowledge they need to succeed in the program.
• Discussions: Discussions allow students to explore the material in more depth and to share their perspectives with their classmates.
• Workshops: Workshops provide students with practical experience and allow them to apply what they have learned in class.
• Independent study: Independent study allows students to pursue specific areas of interest in greater depth.

Careers:

Graduates of the New Media/Management program are highly adaptable and can pursue a variety of careers in a variety of industries, including:

• Digital media production: Graduates can work as producers, editors, designers, animators, and developers in the digital media industry.
• Communications: Graduates can work as public relations specialists, marketing managers, and social media managers.
• Digital marketing: Graduates can work as digital marketing specialists, search engine optimizers, and content marketers.
• Video game development: Graduates can work as game designers, programmers, and artists in the video game industry.
• Film and television: Graduates can work as directors, producers, editors, writers, and actors in the film and television industry.
• Arts: Graduates can work as artists, curators, and gallery directors in the arts industry.