Mass Communication - Marketing/Public Relations Certificate
Campbellsville , United States
Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Courses
Major
Marketing | Public Relations
Area of study
Business and Administration
Course Language
English
About Program
Program Overview
This program provides a comprehensive foundation in mass communication, with a focus on public relations and media advertising. Students complete required courses in social media, public relations, media advertising, and writing for public relations, as well as an elective in broadcast sales and management or graphic design for mass media. Additional requirements include an internship, portfolio of work, and senior portfolio preparation course.
Program Outline
Outline:
Required Courses: 15 Hours
- MAC 300 - Social Media (Credits: 3)
- MAC 365 - Public Relations (Credits: 3)
- MAC 370 - Media Advertising (Credits: 3)
- MAC 371 - Writing for Public Relations (Credits: 3)
- MAC 461 - Advanced Public Relations (Credits: 3)
Mass Communication Electives: 3 Hours
- Choose one course from the list:
- MAC 430 - Broadcast Sales and Management (Credits: 3)
- MAC 465 - Graphic Design for Mass Media (Credits: 3)
Additional Requirements:
- Three-hour internship
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