Sport Management Area with Sport Marketing Track, BS or BA

Program Overview

This Sport Management program offers a comprehensive curriculum with core requirements in sport management, a Sport Marketing track, and various electives. Students gain knowledge in areas such as sport finance, ethics, law, and marketing. The program culminates in an internship and senior seminar, preparing graduates for careers in the sport industry.

Program Outline

Outline:

Core Requirements for Sport Management:

• HP 315 - Introduction to Sport Management
• HP 360 - Gender and Diversity Issues
• HP 371 - Sport Finance
• HP 375 - Current Issues and Trends in Sport
• HP 415 - Ethics in Sport
• HP 445 - Sport and the Law
• HP 485 - Internship (5 credit hours)
• HP 490 - Senior Seminar

Sport Marketing Track:

• BA 310 - Consumer Behavior
• HP 350 - Leadership in Sport Tourism and Recreation
• HP 394 - Event Management in Sport
• HP 405 - Sport Marketing
• HP 425 - Sports Promotion and Sales

Sport Management Electives:

• HP 234 - Safety in Sport and Physical Activity
• HP 300 - Principles of Strength Training and Conditioning
• HP 351 - Christian Coaching
• HP 355 - Stress Management
• HP 430 - Psychology of Sport
• HP 480 - Special Topics
• BA 301 - Marketing I
• BA 302 - Marketing II
• BA 303 - Business Law I
• BA 311 - Principles of Management
• BA 312 - Organizational Behavior
• BA 313 - Small Business Management
• BA 314 - Human Resource Management
• BA 315 - Sales Management
• BA 330 - Coaching and Mentoring
• BA 355 - Leadership
• BA 384 - Business Ethics
• BA 402 - Promotion Management
• BA 482 - Conflict Resolution
• MAC 210 - Mass Media and Society
• MAC 240 - Reporting and Newswriting
• MAC 275 - Broadcast Newswriting
• MAC 371 - Writing for Public Relations