Mass Communication Area, B.S. or B.A.

Program Overview

This program provides a comprehensive foundation in mass media, covering essential topics such as reporting, newswriting, photojournalism, public relations, and media ethics. Students can choose from a range of electives to specialize in areas such as gender and diversity in media, digital media production, and advanced public relations. The program culminates in an internship and a senior portfolio, preparing graduates for careers in various media fields.

Program Outline

Outline:

• Required Courses (49 Hours)
• -MAC 175 - Introduction to Broadcast (3 credits)
• -MAC 210 - Mass Media and Society (3 credits)
• -MAC 240 - Reporting and Newswriting (3 credits)
• -MAC 245 - Copyediting (3 credits)
• -MAC 275 - Broadcast Newswriting (3 credits)
• -MAC 300 - Social Media (3 credits)
• -MAC 330 - Photojournalism (3 credits)
• -MAC 345 - Mass Media Ethics (3 credits)
• -MAC 365 - Public Relations (3 credits)
• -MAC 370 - Media Advertising (3 credits)
• -MAC 371 - Writing for Public Relations (3 credits)
• -MAC 405 - Mass Media Law (3 credits)
• -MAC 421 - Advanced Photojournalism (3 credits)
• -MAC 440 - Advanced Reporting and Newswriting (3 credits)
• -MAC 451 - Internship (3 credits)
• -MAC 465 - Graphic Design for Mass Media (3 credits)
• -MAC 490 - Senior Portfolio (1 credit)
• Electives (12 Hours)
• - Choose 4 courses from:
• ---MAC 310 - Gender and Diversity in Media (3 credits)
• ---MAC 336 - Editing Practice and Theory (3 credits)
• ---MAC 375 - Digital Media Production (3 credits)
• ---MAC 380 - Special Topics (3 credits)
• ---MAC 386 - Practicum (1-3 credits)
• ---MAC 461 - Advanced Public Relations (3 credits)
• ---MAC 475 - Television News Production (3 credits)