Online Master's in Sports Management
| Program start date | Application deadline |
| 2024-05-08 | - |
Program Overview
Campbellsville University's online Master of Arts in Sport Management equips students with the business dynamics of the sports industry, including marketing, finance, and ethics. The program offers concentrations in sport administration or marketing, preparing graduates for leadership roles in various sports sectors. Through practical application, experiential learning, and industry connections, students gain the skills and knowledge necessary for success in the sports industry.
Program Outline
Degree Overview:
Overview:
The online Master of Arts in Sport Management from Campbellsville University equips students with the foundational business dynamics of the sports and entertainment industry, encompassing marketing, finance, facility development, ethics, and sports law. Additionally, faculty members share insights into the industry based on their real-world experiences.
Objectives:
- To enable students to apply the fundamental principles of business management in the context of the sports industry
- To develop critical thinking and problem-solving skills specifically tailored to the sports management domain
- To cultivate an understanding of the ethical and legal considerations in sports management
- To prepare students for leadership positions in the sports industry
Program Description:
The program offers concentrations in either sport administration or marketing, allowing students to specialize their studies. Both concentrations prepare graduates for leadership roles in the sports industry across recreational, interscholastic, amateur, collegiate, and professional sports.
Administration Concentration:
Focuses on topics such as current issues and trends in various sports, leadership development, sport psychology, event management, and promotions.
Marketing Concentration:
Emphasizes healthcare marketing, human resource management, marketing strategies for international markets, and the communication responsibilities within the marketing function. The core curriculum of the online Master's in Sport Management provides students with a solid foundation in business skills through courses such as managerial finance, research methods, and facility development and management. Students will also explore the history, management theory, and ethics related to sport administration, as well as the law as it pertains to the sports industry.
Outline:
Course Schedule:
The two-year program consists of 8-week courses and can be completed in as little as one year.
Core Curriculum (21 credit hours):
- HP 605: Sport Administration
- HP 650: Ethics in Sport
- HP 645: Sport & The Law
- HP 670: Facility Development & Management
- BA 620: Managerial Finance
- BA 614: Human Resource Management
- HP 685: Capstone Internship
Sports Administration Concentration (9 credit hours):
Choose three of the following:
- HP 660: Event Management & Promotions
- HP 630: Sport Psychology
- HP 675: Current Issues & Trends in Sport & Physical Activity
- PABA 601: Marketing Management
- BA 617: Leadership
Sports Marketing Concentration (9 credit hours):
Choose three of the following:
- BA 600: Entrepreneurship
- BA 601: Marketing Management
- BA 610: Managing Global
- BA 617: Leadership
- BA 623: Marketing Communication
- HP 675: Current Issues & Trends in Sport & Physical Activity
Assessment:
Assessment Methods:
The assessment of student learning in the program is conducted through various methods, including:
- Class participation
- Quizzes
- Exams
- Projects
- Presentations
- Case studies
- Research papers
- Capstone internship
Grading Criteria:
The grading criteria for each course are determined by the respective instructor and communicated to students at the beginning of the course. Generally, grades are based on a combination of factors such as:
- Attendance and participation
- Completion of assignments
- Quality of work
- Understanding of course material
Teaching:
Teaching Methods:
The online Master's in Sport Management program employs a variety of teaching methods to cater to diverse learning styles and enhance student engagement. These methods include:
- Interactive lectures
- Online discussions
- Group projects
- Case studies
- Simulations
- Guest lectures from industry professionals
- Real-world examples and case studies
- Virtual field trips
- Online simulations and games
Faculty:
The program's faculty comprises experienced professionals and academics who are actively engaged in the sports industry. They bring their expertise and practical knowledge to the classroom, ensuring that students receive up-to-date insights and industry best practices.
Unique Approaches:
The online Master's in Sport Management program at Campbellsville University incorporates several unique approaches to enhance the student learning experience:
- Emphasis on practical application: The program places a strong emphasis on practical application, providing students with opportunities to apply the theories and concepts they learn to real-world situations.
- Experiential learning: The program includes a capstone internship that allows students to gain hands-on experience in the sports industry.
- Industry connections: The program maintains strong relationships with industry professionals, providing students with access to guest lectures, networking opportunities, and potential employment opportunities.
Careers:
Career Paths:
Graduates of the online Master's in Sport Management from Campbellsville University are equipped with the knowledge and skills necessary for a wide range of careers in the sports industry, including:
- Athletic director
- Facilities manager
- General manager
- Public relations representative
- Sports marketing manager
- Sports manager
Career Outcomes:
The program prepares graduates for leadership positions within the sports industry, including opportunities in recreational, interscholastic, amateur, collegiate, and professional sports.
Campbellsville University
Overview:
Campbellsville University is a private, Christian university located in Campbellsville, Kentucky. It offers a variety of undergraduate and graduate programs, as well as certificate programs, across multiple disciplines. The university has a strong emphasis on faith and values, and it strives to provide a holistic education for its students.
Services Offered:
Campbellsville University offers a wide range of services to its students, including:
Academic Support:
Academic advising, tutoring, and writing centers.Career Services:
Career counseling, job placement assistance, and internship opportunities.Counseling Services:
Mental health counseling and support services.Financial Aid:
Scholarships, grants, loans, and work-study programs.Health Services:
A health clinic on campus.Library:
A well-stocked library with extensive resources.Student Life:
A variety of clubs, organizations, and activities.Technology:
Access to computer labs, wireless internet, and online learning platforms.Student Life and Campus Experience:
Campbellsville University provides a vibrant and supportive campus environment. Students can participate in a variety of activities, including:
Campus Ministry:
Chapel services, Bible studies, and other faith-based events.Intramural Sports:
Opportunities to compete in various sports.Student Organizations:
Clubs and organizations covering a wide range of interests.Social Events:
Concerts, dances, and other social gatherings.Key Reasons to Study There:
Faith-Based Education:
Campbellsville University is committed to providing a Christian education that integrates faith and learning.Small Class Sizes:
Students receive personalized attention from faculty.Affordable Tuition:
The university offers competitive tuition rates and financial aid options.Strong Academic Programs:
Campbellsville University offers a variety of high-quality academic programs.Supportive Community:
The university provides a welcoming and supportive environment for students.Academic Programs:
Campbellsville University offers a wide range of academic programs, including:
Arts and Sciences:
Degrees in areas such as biology, English, history, and psychology.Business, Economics, and Technology:
Degrees in areas such as accounting, business administration, and computer science.Chiropractic:
A Doctor of Chiropractic degree.Education:
Degrees in areas such as elementary education, secondary education, and special education.Music:
Degrees in areas such as music education, music performance, and music theory.Nursing:
Degrees in areas such as registered nursing and practical nursing.Social Work:
Degrees in areas such as social work and human services.Theology:
Degrees in areas such as biblical studies, ministry, and theology.Other:
Campbellsville University has a strong commitment to community outreach and service. The university offers a variety of programs and services to the surrounding community, including:
Church Outreach:
The university partners with local churches to provide support and resources.Summer Camps and Conferences:
The university hosts a variety of summer camps and conferences for children and adults.Economic Impact Study:
The university has a significant economic impact on the region.Entry Requirements:
- Submit an application for admission with the Campbellsville University Graduate Studies program.
- Official College Transcript
- GRE or GMAT. Students with a cumulative grade point average of 3.0 will not have to take the Graduate Record Exam (GRE) or Graduate Management Admissions Test (GMAT), nor will students who majored in sport management with a 3.0 GPA in sport management courses.
- Collect and submit three (3) letters of recommendation from current or past supervisors, professors, and other professionals who can attest to the student’s qualifications. At least one of the recommendation letters must come from an academic area (e.g., academic advisors, major professors), and A letter from an academic area must come from the most recent institutions.
- Complete a cover letter including a 1,000 word Statement of Career Goals, reason for applying and future plans with a Sport Management degree. Student must also include a current bio with research experience, description of work, school or life experiences that relate to Sport Management (marketing, sales, sport communication, merchandise, sport leadership, teaching and coaching).
International
International applicants whose primary language is not English and who are not a graduate of a college or university in the U.S. or who have not earned at least 6 credit hours at a 3.0 gpa from a college or university in the U.S. must submit a score report of 79-80 (internet-based) on the TOEFL exam; IELTS of 6.0; PTE of 53; TOEIC 600. A certified, independent course by course transcript evaluation of educational studies completed at foreign institutions must be sent directly from the evaluation service to the Campbellsville University. Such transcript evaluation companies include e.g. WES, EP, ECE, etc.
