Marketing Management

Program Overview

The Marketing Management Masterclass at The Hague University of Applied Sciences Pro teaches students to apply marketing tools to specific clients using traditional and contemporary methods. Students will learn to analyze competitors, forecast market positions, and create national or international marketing plans. The program is offered in a blended format, combining physical and online teaching, and can be customized to meet organizational needs.

Program Outline

Outline:

• Marketing Management
is a masterclass that teaches students to understand and apply different marketing tools to cater to specific clients.
• The class will discuss both the traditional and contemporary marketing methods.
• Additionally, students will gain the knowledge required to make a competitor analysis and to forecast market positions.
• Finally, this module will equip students with the skills required to create a national or international marketing plan and portfolio.

Teaching:

• Blended learning:
All programs at The Hague University of Applied Sciences Pro are offered in a blended form. This means that the program includes a mix of physical and online teaching.
• **All programs can also be followed in-company.

• A customized solution:
We are happy to work with you to find a customized solution that perfectly matches the needs of your organization.

Careers:

• This certificate is valid for 5 years.
• After following a maximum of 4 Masterclasses, you choose if you want to follow the full master program.
• Upon registration for the entire master program you will receive a discount of € 1,125 per masterclass-certificate.