Digital and Social Media Marketing Graduate Certificate

Program Overview

The Graduate Certificate in Digital and Social Media Marketing equips professionals with specialized skills in digital marketing technologies, social media marketing, and customer relationship management. The program consists of 12 credit hours, including required courses in digital marketing strategies, social media marketing, and special seminars. Elective courses allow students to deepen their knowledge in areas such as integrated marketing strategies, consumer behavior, and CRM strategies.

Program Outline

Degree Overview:

Overview:

The Graduate Certificate in Digital and Social Media Marketing aims to provide specialized training in the field of digital and social media marketing management for organizations. The curriculum covers key areas such as web analytics, search engine optimization, paid search strategies, user experience, and social media application fundamentals and best practices. Participants gain expertise in content management and creation, including video production and podcasting. Additionally, students can opt for elective courses to deepen their knowledge in customer relationship management tools like Salesforce and HubSpot, LinkedIn B2B marketing strategies, or advanced Facebook advertising. This certificate program is tailored for individuals seeking an MBA or working professionals with an undergraduate degree seeking to enhance their knowledge in this evolving field. 100% of credits earned as part of this certificate can be transferred to the MBA degree program.

Objectives:

Upon completion of the certificate program, learners will be equipped with the necessary skills and knowledge to:

• Effectively analyze and understand the role and practice of marketing within an organization.
• Demonstrate proficiency in the application of digital marketing technologies, including web analytics, search engine optimization, and paid search techniques.
• Develop and implement successful social media marketing campaigns by leveraging social networks and creating engaging content that aligns with specific marketing objectives.
• Utilize advanced customer relationship marketing techniques to expand audience reach and enhance marketing campaigns.

Outline:

The program consists of a total of 12 credit hours, including required courses and elective options.

Required Courses (9 credit hours):

• MKTG 5721: Digital Marketing Strategies and Measurement (3 credit hours)
• MKTG 5722: Social Media Marketing Strategy (3 credit hours)
• MKTG 5731: Special Seminars in Digital and Social Media Marketing (3 credit hours)

Elective Courses (3 credit hours - choose one):

• MKTG 5700: Integrated Marketing Strategies
• MKTG 5710: Consumer Motivation and Behavior