Business Administration MBA, Marketing Emphasis
Program Overview
The Business Administration MBA program with a Marketing Emphasis at UMSL requires 30 credit hours, including a foundational core curriculum and an emphasis area in Marketing. Students can specialize in Marketing by completing nine credit hours of Marketing electives. The program also includes a strategic management requirement and nine credit hours of electives.
Program Outline
Outline:
Program Content and Structure:
The Business Administration MBA program with a Marketing Emphasis requires a minimum of 30 credit hours, depending on the student's previous background. Coursework must be completed within a maximum six-year period. At least 2/3 of coursework must be taken while enrolled as an MBA candidate at UMSL.
Required Foundation Courses:
- INFSYS 5800Management Information Systems (3 credit hours)
- MGMT 5600Managing and Leading in Organizations (3 credit hours)
- MKTG 5700Integrated Marketing Strategies (3 credit hours)
- SCMA 5310Supply Chain Strategies (3 credit hours)
Strategic Management Requirement (3 credit hours):
Students must choose one of the following courses:
- BUS AD 6990Strategy Formulation And Implementation (3 credit hours)
- INTL BUS 5289International Business Strategies (3 credit hours)
- MGMT 4614Entrepreneurship/Small Business Management (3 credit hours)
Emphasis Area Requirements (9 credit hours):
Students can choose to specialize in Marketing by completing:
- MKTG 5701 (3 credit hours)
- Six additional hours of Marketing electives beyond MKTG 5700 (MKTG 5700 does not count toward the emphasis in Marketing)
Electives (9 credit hours):
Students with an emphasis area must choose 9 credit hours of elective courses from within the College of Business Administration. Students without an emphasis area have the flexibility to select electives from a wider range of graduate courses.
Assessment:
Assurance of Learning:
All MBA students are required to participate in the BUS AD 6991 Graduate Business Assessment Testing class during their last semester. This learning assessment course is not for credit.
University of Missouri St. Louis
Overview:
University of Missouri St. Louis (UMSL) is a public research university located in St. Louis, Missouri. It is the largest university in the St. Louis metropolitan area and boasts a diverse student body. UMSL offers a wide range of undergraduate, graduate, doctoral, and professional programs, with a focus on affordability and accessibility.
Services Offered:
UMSL provides a comprehensive range of services to its students, including:
Academic Support:
Academic advising, tutoring, and writing centers.Career Services:
Career counseling, job search assistance, and internship opportunities.Financial Aid:
Scholarships, grants, loans, and work-study programs.Health, Counseling, and Disability Access:
Counseling services, health services, and disability support.Residential Life:
On-campus housing options and residential life programs.Student Involvement:
Clubs, organizations, and volunteer opportunities.Veterans Services:
Support and resources for veteran students.Student Life and Campus Experience:
UMSL offers a vibrant campus experience with a strong sense of community. Students can participate in a variety of activities, including:
Athletics:
UMSL is home to the Tritons, who compete in NCAA Division II athletics.Performing Arts:
The Touhill Performing Arts Center hosts a variety of performances and events.Student Organizations:
Over 200 student organizations cater to diverse interests.Campus Events:
UMSL hosts numerous events throughout the year, including concerts, lectures, and festivals.Key Reasons to Study There:
Affordability:
UMSL is ranked #1 in Missouri for affordability.Accessibility:
UMSL offers a variety of flexible learning options, including online and evening programs.Research Opportunities:
UMSL is a research-intensive university with a strong focus on community engagement.Location:
UMSL is located in the heart of St. Louis, providing access to a vibrant city and a wealth of cultural and historical attractions.Alumni Network:
UMSL has a large and active alumni network, providing valuable connections for students.Academic Programs:
UMSL offers over 50 undergraduate degrees and numerous graduate programs across a variety of disciplines, including:
Arts and Sciences:
Biology, Chemistry, English, History, Mathematics, Psychology, and more.Business Administration:
Accounting, Finance, Marketing, Management, and more.Education:
Elementary Education, Secondary Education, Special Education, and more.Engineering:
Civil Engineering, Electrical Engineering, Mechanical Engineering, and more.Nursing:
Bachelor of Science in Nursing (BSN) and Master of Science in Nursing (MSN).Optometry:
Doctor of Optometry (OD).Social Work:
Bachelor of Social Work (BSW) and Master of Social Work (MSW).Other:
UMSL is committed to transforming its campus and the surrounding region through strategic initiatives. The university is investing in new facilities and programs to enhance the student experience and contribute to the economic and social well-being of the St. Louis community.
