Hospitality, Resort, and Tourism Management Minor

Program Overview

The Hospitality, Resort, and Tourism Management minor at Coastal Carolina University equips non-business majors with the skills for supervisory roles in the tourism industry. The program emphasizes management, marketing, and specialized topics relevant to resort destinations. Upon completion, students gain competencies in managerial, marketing, and information system applications in hospitality and tourism businesses, preparing them for careers in hotel management, event planning, and tourism marketing.

Program Outline

Degree Overview:

The text provides an overview of the Hospitality, Resort, and Tourism Management minor at Coastal Carolina University. This minor is designed for students majoring in non-business degree programs who are interested in supervisory positions in the tourism industry. The program emphasizes management, marketing, and other special topics relevant to supervisors in resort destination areas. Upon completion of the minor, students will have competencies in basic managerial, marketing, and information system application in hospitality and tourism businesses. They will also be able to respond to challenges facing hospitality and tourism business supervisors in a resort destination area.

Outline:

The program requires students to complete 18 credits of coursework, including:

• HRTM 101 Q - Introduction to Resort Tourism Management (3 credits)
• HRTM 388 - The Service Experience (3 credits)
• CBAD 301 Q - Management and Organizations (3 credits)
• CBAD 350 Q - Marketing (3 credits)
• Six (6) credits of elective HRTM courses (that are not already used to satisfy degree requirements) or MKTG courses (with special permission).

Careers:

The minor prepares students for supervisory positions in the tourism industry, with a focus on resort destination areas. Potential career paths include hotel management, restaurant management, event planning, and tourism marketing.