Sport Business Management (graduate certificate)

Program Overview

This graduate certificate program in Sport Business Management provides advanced training in one semester of academics and one semester of field placement. Students gain knowledge and skills in sport marketing, event management, finance, law, and ethics, preparing them for careers in the sport industry, including event management, marketing, sales, and administration.

Program Outline

Degree Overview:

Program Overview

Designed for students with previous post-secondary education, this program is a fast-track to the sport industry. Sport business management is recognized as a distinct enterprise that requires specific skills, knowledge, attitudes, and experience. Students gain advanced, intensive training through one semester of academics and one semester of field placement. With a commitment to personal and professional achievement, the program also offers numerous networking opportunities and a variety of experiential learning options to prepare you for your chosen career.

Objectives

• Provide students with the knowledge and skills necessary to succeed in the sport business industry.
• Prepare students for a variety of careers in the sport business industry, including event management, marketing, sales, and administration.
• Develop students' leadership and management skills.
• Help students to develop a strong understanding of the ethical and legal issues involved in the sport business industry.

Program Description

The Sport Business Management graduate certificate program is a two-semester program that includes a combination of coursework and field placement. The coursework covers a wide range of topics, including:

• Sport marketing
• Sport event management
• Sport finance
• Sport law
• Sport ethics
The field placement provides students with the opportunity to apply their knowledge and skills in a real-world setting. Students will work with a variety of sport organizations, including professional teams, leagues, and non-profit organizations.

Outline:

Semester 1

• Revenue Generation for Sport (COMR 1107)
• Field Placement Seminar (FDPL 1102)
• Leadership and Management In Sport (MGMT 1107)
• Digital Marketing and Analytics for Sport (MKTG 1107)
• Sport Event Management (SBMT 1100)
• Global Perspectives In Sport (SOCI 1104)

Semester 2

Careers:

WHAT YOU COULD BE:

• Event/ game day coordinator
• Facility manager
• Program coordinator
• Sport marketing agency representative
• Sporting goods professional
• Account executive
• Brand manager
• Team operations manager

WHERE YOU COULD WORK:

• Professional sport teams and leagues
• Amateur sport associations and organizations
• Community sport programs, facilities, clubs, and events
• College and university athletic departments
• Sporting goods manufacturers, distributors, and retailers
• Private and public sport facilities
• Sport and event partners, agencies, sponsors, and media