Professional Selling and Business Development (graduate certificate)

Program Overview

This program provides a comprehensive foundation in business-to-business (B2B) sales and marketing, covering topics such as customer relationship management, negotiation strategies, and agile selling. Students will develop the skills and knowledge necessary for careers in sales, business development, and marketing, including roles such as account manager, sales representative, and business development manager. The program includes a capstone project that integrates business development and selling concepts.

Program Outline

Outline:

• Semester 1:
• Business-to-Business (B2B) Sales (COMR 1104)
• Business Development Strategies (COMR 1105)
• Customer Relationship Management (CRM) Analytics (COMR 1106)
• Professional Business-to-Business Communications (COMS 1110)
• Agile Selling (MKTG 1105)
• Business-to-Business (B2B) Marketing (MKTG 1106)
• Semester 2:
• Strategies for Effective Negotiations (COMR 1203)
• Professional Selling Methodologies (COMR 1204)
• Strategic Leadership and Critical Thinking (MGMT 1230)
• Financial Analytics and Metrics for Sales (MKTG 1209)

Careers:

• Account Manager
• Sales Representative
• Sales Consultant
• Business Development Representative
• Business Development Manager
• Inside Sales Representative
• Outside Sales Representative
• Account Executive
• Salesperson
• Account Manager
• Sales Associate
• Account Specialist
• Client Advisor
• Client Engagement Specialist
• Consultant
• Technical Sales Representative
• Technical Account Manager
• Marketing Specialist