Undergraduate Diploma in Business Administration

Program Overview

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The Undergraduate Diploma in Business Administration from eie European Business School equips learners with the knowledge and skills to excel in business and management. Through a combination of online and offline teaching methods, the program covers core components such as operations, marketing, human resources, and customer relationship management. Graduates are prepared for careers in various fields, including sales, marketing, business development, and administration. The diploma also serves as a stepping stone for further studies in business and management.

Program Outline

Degree Overview:

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Overview:

The Undergraduate Diploma in Business Administration from eie European Business School is designed to provide learners with the knowledge and skills necessary to excel in the field of business and management. The program covers the core components of business management, including operations, marketing, human resources, and customer relationship management.

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Objectives:

Upon completion of the program, learners will be able to: Analyze and assess various business problems and opportunities Use tools applicable to different organizations, industries, and sectors Critically reflect on various departments and their functions within an organization Critically analyze the importance of having effective organizational structures and culture Assess and discuss the importance of good leadership styles and techniques within organizations Critically assess the importance of effective human resources, marketing, and operations departments within organizations Identify the importance of effective teamwork to ensure organizational success Reflect on the importance of different ethical considerations

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Outline:

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Content and Structure:

The program consists of six core modules, each worth 12 ECTS: Academic Writing and Research Skills Strategic Human Resource Management Customer Relationship Management Marketing for Managers Operations Management Course Schedule: The program is offered entirely online and can be completed in nine months.

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Modules:

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Academic Writing and Research Skills (12 ECTS):

This module provides learners with the skills necessary to conduct effective research and write academic papers.

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Strategic Human Resource Management (12 ECTS):

This module covers the principles and practices of human resource management, including recruitment, selection, training, and development.

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Customer Relationship Management (12 ECTS):

This module explores the concepts and techniques of customer relationship management, including customer segmentation, targeting, and relationship-building.

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Marketing for Managers (12 ECTS):

This module provides an overview of marketing principles and practices, including market research, marketing planning, and product development.

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Operations Management (12 ECTS):

This module covers the principles and practices of operations management, including production planning, inventory control, and quality management.

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Assessment:

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Assessment Methods:

The program uses various assessment methods to evaluate student learning, including: Individual assignments Examinations Group PowerPoint presentations Individual PowerPoint presentations Classroom-based assessments Reflective journal

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Criteria:

The assessment criteria are based on the program's learning outcomes and include: Critical thinking Analytical skills Problem-solving skills Communication skills Teamwork skills

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Teaching:

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Teaching Methods:

The program is delivered through a combination of online and offline teaching methods, including: Asynchronous online lectures Synchronous online tutorials Virtual office hours Face-to-face workshops (optional)

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Faculty:

The program is taught by a team of experienced faculty members with expertise in business and management.

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Unique Approaches:

The program offers a number of unique approaches to learning, including: Emphasis on real-world case studies Integration of theory and practice Personalized learning support

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Careers:

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Potential Career Paths:

Upon completion of the program, graduates can pursue careers in various fields, including: Sales Executive Marketing Executive Business Development Executive Clerk/Administration Department

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Opportunities:

Graduates can also use the diploma as a stepping stone to further their studies in business and management.

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Outcomes:

Graduates of the program will be well-prepared to enter the workforce and contribute to the success of their organizations.

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€3,250.00