Strategic Communication

Program Overview

Doane University's Strategic Communication major equips students with a comprehensive understanding of communication strategies, including public speaking, interpersonal communication, and public relations. Graduates are highly sought after by businesses and nonprofits, excelling in roles such as communication consultants, marketing managers, and public relations directors. The program emphasizes practical skills through internships, consulting projects, and a variety of assessment methods.

Program Outline

Degree Overview:

• The Strategic Communication major at Doane University prepares students to become experts in the field of communication.
• The program provides a broad understanding of essential communication strategies, including public speaking, interpersonal communication, political rhetoric, and public relations.
• Graduates of the program are valued members of businesses and nonprofit organizations, and work in roles such as communication consultants, marketing managers, and public relations directors.

Outline:

• Required Courses:
• CMS 105 - Fundamentals of Communication
• CMS 210 - Public Speaking
• CMS 225 - Measurement, Statistics, and Research Methods
• CMS 301 - Strategic Writing
• CMS 421 - Communication Internship (3 credits required)
• CMS 495 - Communication Consulting
• CMM 445 - Legal and Ethical Issues
• BUS 251 - Introduction to Marketing
• GDC 258 - Introduction to Digital Media
• Elective Courses:
• CMS 112 - Small Group Communication
• CMS 220 - Interpersonal Communication
• CMS 315 - Organizational Behavior
• CMS 321 - Intercultural Communication
• CMS 330 - Public Relations
• CMS 335 - Communicating Science
• CMS 348 - Gender Communication
• CMS 351 - Persuasion
• CMM 113 - Basic News Writing and Reporting
• CMM 210 - Introduction to Film Studies
• CMM 232 - Basic Audio Production
• CMM 238 - Basic Video Production

Assessment:

• The program uses a variety of assessment methods to evaluate student learning, including:
• Exams
• Quizzes
• Papers
• Presentations
• Projects
• Portfolios

Teaching:

• The program is taught by a team of experienced faculty members who are experts in the field of communication.
• The program uses a variety of teaching methods, including:
• Lectures
• Discussions
• Case studies
• Simulations
• Role-playing

Careers:

• Graduates of the Strategic Communication program are prepared for a variety of careers in the field of communication, including:
• Communication Consultant
• Marketing Manager
• Public Relations Director
• Social Media Manager
• Copywriter
• Editor
• Journalist