Hospitality, Resort Tourism Management: IV. Sustainable Resort Tourism Development Concentration, B.S.B.A.
Program Overview
Coastal Carolina University's Hospitality, Resort Tourism Management program prepares students for careers in the hospitality and tourism industry, with a focus on sustainable resort tourism development. The program emphasizes critical thinking, socio/cultural and natural environmental awareness, and quality of life for visitors and residents. Students will develop the skills necessary to manage, market, and create hospitality and tourism services in resort destination areas.
Program Outline
Degree Overview:
Overview:
The Hospitality, Resort Tourism Management program at Coastal Carolina University prepares students for careers in the hospitality and tourism industry, with a focus on sustainable resort tourism development. Students will develop the skills necessary to manage, market, and create hospitality and tourism services in resort destination areas. The program emphasizes critical thinking, socio/cultural and natural environmental awareness, and quality of life for visitors and residents.
Objectives:
- Develop effective communication skills
- Demonstrate successful placement in a hospitality or tourism related business
- Analyze lodging business performance data for management decisions
- Develop a research methodology for marketing decision-makers
Outline:
Core Curriculum Requirements:
- Enterprise Business Applications
- Business Ethics
- Introduction to Business Communication or Integrated Business Communication
- Calculus for Business and Social Science or Mathematics with Applications in Business or Calculus I
- Macroeconomics
Graduation Requirements:
- 3-6+ credits
Foundation Courses:
- Introduction to the Global Culture of Business
- Financial Accounting
- Managerial Accounting
- Business Statistics
- Decision Analysis
- Microeconomics
Business Core Requirements:
Lower Level:
- Management and Organizations
- Legal Environment of Business
- Marketing
- Business Finance
Upper Level:
- Business Integration and Application
- Strategic Management
- Resort Operations Management
- Management Information Systems
Major Requirements:
- Introduction to Resort Tourism Management
- Guest Services
- Survey of Food & Beverage Management
- Seminar in Resort Tourism Planning
Sustainable Resort Tourism Development Concentration:
Group 1:
- Tourism and Society
- Business Sustainability
Group 2:
- Resort Management Training
- Real Estate Finance and Investments or Real Estate Finance and Investment
- International Business
- Economics of Tourism
- International Marketing
Coastal Carolina University
Overview:
Coastal Carolina University (CCU) is a dynamic, public liberal arts institution located in Conway, South Carolina, just minutes from the resort area of Myrtle Beach. It is known for its commitment to providing a high-quality education in a beautiful and engaging environment.
Services Offered:
CCU offers a wide range of services to its students, including:
Academic Programs:
A variety of undergraduate and graduate programs across various disciplines.Academic Advising:
Personalized guidance and support for academic success.Education Abroad:
Opportunities to study and experience different cultures around the world.Coastal Student Success Center:
Resources and support for student development and success.Experiential Learning:
Opportunities for hands-on learning through internships, research, and community engagement.Library:
Extensive collection of resources and services to support academic research and learning.Registrar:
Services related to registration, transcripts, and academic records.Research:
Opportunities for students to participate in cutting-edge research projects.Admissions:
Guidance and support for prospective students throughout the application process.Financial Aid:
Financial assistance options to help students afford their education.Orientation:
Programs to help new students transition to college life.Residency:
Information and support for students seeking housing options.Scholarships:
Various scholarship opportunities for deserving students.Tuition & Fees:
Information about tuition and fees for attending CCU.International Admissions:
Support for international students seeking admission to CCU.Activities & Organizations:
A wide variety of student clubs and organizations to explore interests and build community.Recreation:
Opportunities for fitness, recreation, and wellness.University Belonging & Student Affairs:
Programs and services to support student well-being and engagement.Bookstore:
Access to textbooks, merchandise, and other academic supplies.Campus Dining:
Dining options for students on campus.University Housing:
On-campus housing options for students.LiveWell:
Programs and resources to promote student health and well-being.Intercultural and Inclusion:
Programs and initiatives to foster a diverse and inclusive campus community.Lib Jackson Student Union:
A central hub for student activities and events.International Students:
Support and resources for international students.Athletics:
A variety of NCAA Division I athletic programs.Around CCU:
Information about the campus, its history, and its surrounding community.Campus Map:
A map of the campus to help students navigate.CHANT411:
A central point of contact for students, families, faculty, staff, and visitors.Advancement:
Information about giving back to CCU.History & Traditions:
Information about the history and traditions of CCU.Visit the Campus:
Opportunities to tour the campus and learn more about CCU.News:
Updates on campus news and events.University Leadership:
Information about the leadership of CCU.University Calendar:
A calendar of events and activities at CCU.Contact Us:
Information on how to contact CCU.Student Life and Campus Experience:
CCU offers a vibrant and dynamic campus experience that goes beyond the classroom. Students can expect a lively community filled with opportunities for personal growth, community engagement, and unforgettable memories. The campus features a variety of student clubs and organizations, recreational facilities, and events throughout the year.
Key Reasons to Study There:
Small Class Sizes:
CCU boasts a 16:1 student-to-faculty ratio, allowing for personalized attention and interaction with professors.Innovative Programs:
CCU is recognized for its innovative programs, including its space satellite program and its PGA Golf Management Program.Commitment to Sustainability:
CCU is committed to environmental sustainability, as evidenced by its Tree Campus Higher Education designation and its use of aluminum water bottles.Strong Community:
CCU fosters a strong sense of community among its students, faculty, and staff.Location:
CCU is located in a beautiful and vibrant area, just minutes from the beaches of Myrtle Beach.Academic Programs:
CCU offers a wide range of undergraduate and graduate programs across various disciplines, including:
Arts and Humanities:
Art, Communication Studies, English, History, Music, Theatre, and more.Business:
Accounting, Business Administration, Economics, Finance, Marketing, and more.Education:
Early Childhood Education, Elementary Education, Secondary Education, Special Education, and more.Health Sciences:
Biology, Chemistry, Exercise Science, Health Sciences, Nursing, and more.Science and Technology:
Computer Science, Environmental Science, Mathematics, Physics, and more.Social Sciences:
Criminal Justice, Political Science, Psychology, Sociology, and more.Other:
CCU is known for its strong commitment to diversity and inclusion, its dedication to student success, and its beautiful campus. The university also offers a variety of resources and support services to help students succeed both academically and personally.
