| Program start date | Application deadline |
| 2023-02-06 | - |
| 2023-04-10 | - |
| 2023-05-08 | - |
| 2023-07-10 | - |
| 2023-08-07 | - |
| 2023-10-09 | - |
| 2023-11-06 | - |
| 2024-02-06 | - |
| 2024-04-10 | - |
| 2024-05-08 | - |
| 2024-07-10 | - |
| 2024-08-07 | - |
| 2024-10-09 | - |
| 2024-11-06 | - |
Program Overview
This 52-week program provides a comprehensive foundation in marketing and communications, covering core modules such as advertising, customer service, and market research. Students can choose from elective modules to specialize in areas like digital marketing, consumer behavior, or communications industry knowledge. The program includes a mix of theoretical and practical assessments, and classes are offered both in-person and online. Graduates are prepared for careers in various marketing and communications roles, including marketing manager, advertising manager, and public relations specialist.
Program Outline
Outline:
- Duration: 52 Weeks, 4 Terms
- 40 study weeks
- 12 weeks term break
- Units of Study: 12 (6 Core + 6 Electives)
- Course Schedule:
- Term 1:
- BSBMKG438 Implement and monitor advertising production
- BSBOPS404 Implement customer service strategies
- BSBMKG434 Promote products and services
- Term 2:
- BSBESB404 Market new business ventures
- BSBWRT411 Write complex documents
- BSBCMM411 Make presentations
- Term 3:
- FNSACC412 Prepare operational budgets
- BSBMKG433 Undertake marketing activities
- BSBCRT412 Articulate, present and debate ideas
- Term 4:
- BSBMKG442 Conduct emarketing communications
- BSBMKG439 Develop and apply knowledge of communications industry
- BSBMKG435 Analyse consumer behaviour
- Modules:
- Core Modules:
- Implement and monitor advertising production
- Implement customer service strategies
- Promote products and services
- Market new business ventures
- Write complex documents
- Make presentations
- Prepare operational budgets
- Undertake marketing activities
- Articulate, present and debate ideas
- Elective Modules:
- Conduct emarketing communications
- Develop and apply knowledge of communications industry
- Analyse consumer behaviour
- Course Content:
- Marketing principles and concepts
- Market research and analysis
- Advertising and promotion
- Public relations
- Sales and customer service
- Digital marketing
- Event management
- Media planning and buying
Assessment:
- Knowledge tests
- Practical demonstrations
- Presentations
- Case studies
- Projects
- Role plays
Teaching:
- Classes are schedule for both day and evening sessions.
- Students are required to attend classes on campus or online 15 hours per week
Careers:
- Marketing manager
- Communications manager
- Advertising manager
- Public relations specialist
- Sales manager
- Customer service manager
- Digital marketing manager
- Event manager
- Media planner
- Buyer
ECA College: A Summary
Overview:
ECA College is an innovative educational institution offering a range of courses designed for the digital age. They aim to equip students with the skills needed to excel in today's fast-paced workplace. ECA College boasts highly qualified industry experts as trainers, committed to providing a challenging and exciting learning experience.
Services Offered:
Internship Placements:
ECA College offers internship placements with their network of host companies, providing students with valuable real-world experience and a bridge to building a career.Flexible Study Options:
ECA College offers flexible study options, catering to both domestic and international students.Online Learning:
ECA College's online division provides a high-end online learning experience for domestic students, offering flexible, affordable, and industry-centric courses.Student Life and Campus Experience:
ECA College provides a caring and supportive learning environment. They have two campuses located in Sydney and Melbourne's vibrant CBDs, specifically for international students.
Key Reasons to Study There:
High-Calibre Trainers:
ECA College boasts highly qualified trainers with relevant business experience.Hands-On Experience:
Students gain practical experience through internships and real-world projects.Pathways to Further Study:
ECA College offers pathways to further university study, including partnerships with Victoria University and Swinburne University.Career Opportunities:
ECA College provides access to internships and career opportunities through their network of host companies.Academic Programs:
The context does not provide specific details about the academic programs offered by ECA College.
Other:
ECA Group:
ECA College is part of the ECA Group, a leading education group offering end-to-end student services, including English language courses, undergraduate and postgraduate degrees, and targeted internships.Global Presence:
ECA Group has a global presence across 7 regions and a strong network of 1200+ education agents worldwide.Entry Requirements:
There are no stated entry requirements in the Training Package for entry into BSB40820 Certificate IV in Marketing and Communication. International students must be 18 years of age and provide evidence of the following published entry requirements: Year 11 or equivalent and above, and English Language Entry Requirements: IELTS score 5.5 minimum (no band less than 5.0); or equivalent. Any AQF qualification at the Certificate III level or above in any discipline area, delivered and assessed in English only, will be sufficient for meeting both the academic and English language entry requirements.
Language Proficiency Requirements:
IELTS 5.5 with no band less than 5.0 Completion of 12 weeks of General English at Upper-Intermediate level or equivalent with a minimum B grade. Completion of Cambridge Course B2(FCE) with a minimum B grade. Completion of EAP1 with a minimum B grade.
