Certificate IV in Marketing and Communication

Program Overview

This 52-week program provides a comprehensive foundation in marketing and communications, covering core modules such as advertising, customer service, and market research. Students can choose from elective modules to specialize in areas like digital marketing, consumer behavior, or communications industry knowledge. The program includes a mix of theoretical and practical assessments, and classes are offered both in-person and online. Graduates are prepared for careers in various marketing and communications roles, including marketing manager, advertising manager, and public relations specialist.

Program Outline

Outline:

• Duration: 52 Weeks, 4 Terms
• 40 study weeks
• 12 weeks term break
• Units of Study: 12 (6 Core + 6 Electives)
• Course Schedule:
• Term 1:
• BSBMKG438 Implement and monitor advertising production
• BSBOPS404 Implement customer service strategies
• BSBMKG434 Promote products and services
• Term 2:
• BSBESB404 Market new business ventures
• BSBWRT411 Write complex documents
• BSBCMM411 Make presentations
• Term 3:
• FNSACC412 Prepare operational budgets
• BSBMKG433 Undertake marketing activities
• BSBCRT412 Articulate, present and debate ideas
• Term 4:
• BSBMKG442 Conduct emarketing communications
• BSBMKG439 Develop and apply knowledge of communications industry
• BSBMKG435 Analyse consumer behaviour
• Modules:
• Core Modules:
• Implement and monitor advertising production
• Implement customer service strategies
• Promote products and services
• Market new business ventures
• Write complex documents
• Make presentations
• Prepare operational budgets
• Undertake marketing activities
• Articulate, present and debate ideas
• Elective Modules:
• Conduct emarketing communications
• Develop and apply knowledge of communications industry
• Analyse consumer behaviour
• Course Content:
• Marketing principles and concepts
• Market research and analysis
• Advertising and promotion
• Public relations
• Sales and customer service
• Digital marketing
• Event management
• Media planning and buying

Assessment:

• Knowledge tests
• Practical demonstrations
• Presentations
• Case studies
• Projects
• Role plays

Teaching:

• Classes are schedule for both day and evening sessions.
• Students are required to attend classes on campus or online 15 hours per week

Careers:

• Marketing manager
• Communications manager
• Advertising manager
• Public relations specialist
• Sales manager
• Customer service manager
• Digital marketing manager
• Event manager
• Media planner
• Buyer