Advertising and Promotion

Program Overview

This program prepares students for careers in the advertising and marketing industry. Graduates may work as account executives, production artists, marketing coordinators, social media managers, or in other roles at advertising agencies, PR firms, consumer goods companies, and media companies. The program includes coursework in marketing, advertising, media planning, and production.

Program Outline

Careers:

WHAT YOU COULD BE:

• Account executive
• Production artist/junior art director
• Marketing co-ordinator
• Social media manager
• Production studio co-ordinator
• Strategic planner (junior)
• Media planner/buyer
• Media sales representative

WHERE YOU COULD WORK:

• Advertising agencies
• PR, media, or talent agencies
• Consumer goods companies and charitable organizations
• Communications/media companies (Bell, Rogers)
• Research firms
• Production studios