Advertising – Digital Media Management (graduate certificate)

Program Overview

This graduate program in Digital Media explores the use of digital applications and platforms for brand building. Students gain hands-on experience creating impactful digital plans and content, while also learning about artificial intelligence in digital marketing. The program prepares graduates for careers in various digital media roles, including digital strategist, content manager, and social media manager.

Program Outline

Degree Overview:

This graduate program is designed for those with a curiosity and passion for all things digital media – it explores how digital applications and platforms are used to build successful brands. Students gain experience working with real businesses to create impactful digital plans and content that will engage and build strong consumer connections. Students will learn how to develop content that is both engaging and effective. Students will learn how to create and manage effective paid media campaigns. Students will learn how to write for a variety of digital channels, including websites, social media, and email. Students will also learn how to work effectively in a team environment. Students will learn how to create visually appealing designs for digital media. Students will learn how to create and implement digital strategies that improve the customer experience. Students will learn how to use digital media tools and technologies to create and execute effective digital marketing campaigns. Students will learn how to collect, analyze, and interpret data to make informed decisions about their digital marketing strategies. Students will learn about the skills and experience required for success in different digital media roles. Students will learn how to create more advanced graphic designs for digital media. Students will learn about the different departments and functions of a digital agency.

Assessment:

The program uses a variety of assessment methods to evaluate student learning. These methods include:

• Assignments: Students will complete a variety of assignments throughout the program, including written assignments, presentations, and projects.
• Exams: Students will write exams at the end of each semester.
• Participation: Students are expected to participate actively in class discussions and activities.

Teaching:

The program is taught by a team of experienced faculty members who are experts in the field of digital media. The faculty members use a variety of teaching methods to engage students and promote learning. These methods include:

• Lectures: Faculty members will deliver lectures to introduce new concepts and theories.
• Discussions: Students will participate in discussions to share their ideas and perspectives.
• Activities: Students will complete activities to apply their learning.
• Projects: Students will complete projects to demonstrate their understanding of the program material.

Careers:

Graduates of the program will be prepared for careers in a variety of digital media roles, including:

• Digital strategist
• Digital content manager
• Brand or community ambassador
• Social media manager
• Digital media planner and/or buyer
• Digital marketing coordinator