B.S. in Retail and E-Business Entrepreneurship

Program Overview

The Bachelor of Science in Retail and E-Business Entrepreneurship equips students with the knowledge and skills to establish and manage retail or e-commerce businesses. The program combines theoretical instruction with practical projects, covering topics such as retail operations, marketing, supply chain management, and e-commerce. Graduates are prepared for careers in various roles within the retail and e-business industries, including management, marketing, and operations.

Program Outline

Degree Overview:

The Bachelor of Science in Retail and E-Business Entrepreneurship aims to prepare students to establish, oversee, run, or manage a company specializing in retail or e-commerce. The program's instruction balances theory with practical, hands-on projects and plans directly applicable to business operations. Learners will gain expertise in retail purchasing and branding, merchandising, in-store and external marketing, logistics, supply chain management, global sourcing, e-tail, sales, quality assurance, and more. Additionally, they will develop critical thinking and soft skills applicable to business analysis, decision-making, evaluating and leveraging business opportunities, and effectively communicating business concepts both verbally and in writing.

Outline:

The Bachelor of Science in Retail and E-Business Entrepreneurship comprises 120 semester hours. The program is composed of three components:

General Education (36 Hours):

• AML 100 - American Literature (3 credit hours)
• CIS 102 - Computer Concepts (3 credit hours)
• COM 100 - Principles of Communication (3 credit hours)
• ECN 131 - Macroeconomics (3 credit hours)
• ECN 132 - Microeconomics (3 credit hours)
• ENG 101 - English Composition I (3 credit hours)
• ENG 102 - English Composition II (3 credit hours)
• MAT 101 - College Mathematics I (3 credit hours)
• MAT 102 - College Mathematics II (3 credit hours)
• POL 210 - Political Science (3 credit hours)
• PSY 131 - General Psychology (3 credit hours)
• SOC 101 - Sociology (3 credit hours)
• Humanities elective courses; Students must complete either AML 100 or HIS 201

Entrepreneurship Core Component (54 Hours):

• ACC 210 - Accounting I (3 credit hours)
• ACC 220 - Accounting II (3 credit hours)
• BUL 201 - Business Law I (3 credit hours)
• BUS 101 - Introduction to Business (3 credit hours)
• MGT 103 - Ethics and Social Responsibility (3 credit hours)
• MGT 203 - Human Relations in Business (3 credit hours)
• MGT 230 - Small Business Management (3 credit hours)
• MGT 305 - International Business (3 credit hours)
• MGT 340 - Personal Financial Management (3 credit hours)
• MKG 101 - Principles of Marketing (3 credit hours)
• MKG 106 - Advertising (3 credit hours)
• ENT 200 - Introduction to Entrepreneurship (3 credit hours)
• MKG 306 - Marketing and Digital Media Planning (3 credit hours)
• BUL 203 - Legal Considerations for Entrepreneurs (3 credit hours)
• ENT 300 - Entrepreneurial Mindset and Leadership Strategies (3 credit hours)
• ENT 305 - Product Market Research and Environmental Analysis (3 credit hours)
• ENT 306 - Product Development (3 credit hours)
• ENT 343 - Retail Business Concept Development I (3 credit hours)

Major Component for BS in Retail and E-Business Entrepreneurship (30 Hours):

• FIN 434 - Financing and Raising Funds (3 credit hours)
• RTL 405 - Retail Merchandising Principles (3 credit hours)
• RTL 406 - Retail Branding (3 credit hours)
• RTL 407 - Retail Buying (3 credit hours)
• BUS 444 - Operations, Logistics and Supply Chain Management (3 credit hours)
• ENT 404 - Global Sourcing (3 credit hours)
• ENT 412 - Profitability and Performance Management (3 credit hours)
• ENT 416 - Entrepreneurial E-commerce and E-tail (3 credit hours)
• ENT 420 - Driving Sales and Gaining Traction (3 credit hours)
• ENT 498 - Capstone and Final Business Pitch (Retail Business Concept Development II) (3 credit hours)

Careers:

Graduates of the program are prepared for self-employment as entrepreneurs or small business owners, particularly in retail or e-business. They may also pursue employment in positions such as:

• General and operations managers
• Project managers
• Production managers
• Marketing managers
• Innovation officers
• Purchasing managers
• Retail/e-tail managers
• Supply chain managers
• Management analysts
• Business managers
• Logistics analysts
• Distribution managers
• Purchasing agents
• Market research analysts
• Retail sales representatives/directors