B.S. in Retail and E-Business Entrepreneurship
Program Overview
The Bachelor of Science in Retail and E-Business Entrepreneurship equips students with the knowledge and skills to establish and manage retail or e-commerce businesses. The program combines theoretical instruction with practical projects, covering topics such as retail operations, marketing, supply chain management, and e-commerce. Graduates are prepared for careers in various roles within the retail and e-business industries, including management, marketing, and operations.
Program Outline
Degree Overview:
The Bachelor of Science in Retail and E-Business Entrepreneurship aims to prepare students to establish, oversee, run, or manage a company specializing in retail or e-commerce. The program's instruction balances theory with practical, hands-on projects and plans directly applicable to business operations. Learners will gain expertise in retail purchasing and branding, merchandising, in-store and external marketing, logistics, supply chain management, global sourcing, e-tail, sales, quality assurance, and more. Additionally, they will develop critical thinking and soft skills applicable to business analysis, decision-making, evaluating and leveraging business opportunities, and effectively communicating business concepts both verbally and in writing.
Outline:
The Bachelor of Science in Retail and E-Business Entrepreneurship comprises 120 semester hours. The program is composed of three components:
General Education (36 Hours):
- AML 100 - American Literature (3 credit hours)
- CIS 102 - Computer Concepts (3 credit hours)
- COM 100 - Principles of Communication (3 credit hours)
- ECN 131 - Macroeconomics (3 credit hours)
- ECN 132 - Microeconomics (3 credit hours)
- ENG 101 - English Composition I (3 credit hours)
- ENG 102 - English Composition II (3 credit hours)
- MAT 101 - College Mathematics I (3 credit hours)
- MAT 102 - College Mathematics II (3 credit hours)
- POL 210 - Political Science (3 credit hours)
- PSY 131 - General Psychology (3 credit hours)
- SOC 101 - Sociology (3 credit hours)
- Humanities elective courses; Students must complete either AML 100 or HIS 201
Entrepreneurship Core Component (54 Hours):
- ACC 210 - Accounting I (3 credit hours)
- ACC 220 - Accounting II (3 credit hours)
- BUL 201 - Business Law I (3 credit hours)
- BUS 101 - Introduction to Business (3 credit hours)
- MGT 103 - Ethics and Social Responsibility (3 credit hours)
- MGT 203 - Human Relations in Business (3 credit hours)
- MGT 230 - Small Business Management (3 credit hours)
- MGT 305 - International Business (3 credit hours)
- MGT 340 - Personal Financial Management (3 credit hours)
- MKG 101 - Principles of Marketing (3 credit hours)
- MKG 106 - Advertising (3 credit hours)
- ENT 200 - Introduction to Entrepreneurship (3 credit hours)
- MKG 306 - Marketing and Digital Media Planning (3 credit hours)
- BUL 203 - Legal Considerations for Entrepreneurs (3 credit hours)
- ENT 300 - Entrepreneurial Mindset and Leadership Strategies (3 credit hours)
- ENT 305 - Product Market Research and Environmental Analysis (3 credit hours)
- ENT 306 - Product Development (3 credit hours)
- ENT 343 - Retail Business Concept Development I (3 credit hours)
Major Component for BS in Retail and E-Business Entrepreneurship (30 Hours):
- FIN 434 - Financing and Raising Funds (3 credit hours)
- RTL 405 - Retail Merchandising Principles (3 credit hours)
- RTL 406 - Retail Branding (3 credit hours)
- RTL 407 - Retail Buying (3 credit hours)
- BUS 444 - Operations, Logistics and Supply Chain Management (3 credit hours)
- ENT 404 - Global Sourcing (3 credit hours)
- ENT 412 - Profitability and Performance Management (3 credit hours)
- ENT 416 - Entrepreneurial E-commerce and E-tail (3 credit hours)
- ENT 420 - Driving Sales and Gaining Traction (3 credit hours)
- ENT 498 - Capstone and Final Business Pitch (Retail Business Concept Development II) (3 credit hours)
Careers:
Graduates of the program are prepared for self-employment as entrepreneurs or small business owners, particularly in retail or e-business. They may also pursue employment in positions such as:
- General and operations managers
- Project managers
- Production managers
- Marketing managers
- Innovation officers
- Purchasing managers
- Retail/e-tail managers
- Supply chain managers
- Management analysts
- Business managers
- Logistics analysts
- Distribution managers
- Purchasing agents
- Market research analysts
- Retail sales representatives/directors
Millennia Atlantic University USA
Overview:
Millennia Atlantic University (MAU) is a private university located in Doral, Florida, USA. It offers business-focused undergraduate and graduate programs with an emphasis on business administration, management, and entrepreneurship. MAU prides itself on its welcoming community, where students and instructors from diverse backgrounds come together to learn and grow.
Services Offered:
MAU provides a range of services to its students, including:
Admissions:
MAU offers admissions services for undergraduate, graduate, online, international, transfer, and veteran students. They also provide scholarship information and financial aid assistance.Academics:
MAU offers a variety of academic programs, including undergraduate and graduate degrees in business administration, management, entrepreneurship, human resources, logistics, and finance. They also provide access to a library, transcript request services, and an academic calendar.Student Life:
MAU offers a variety of student life services, including advising and tutoring, career services, student services and placement activities, graduation support, and housing options.Athletics:
MAU offers a variety of athletic programs for both men and women, including baseball, basketball, rugby, soccer, tennis, and volleyball. They also provide athletic training, facilities, and a student-athlete handbook.News & Events:
MAU provides access to news releases, a blog, an event calendar, and MAU alerts.Portals:
MAU offers access to an e-learning classroom, a virtual nest, a staff email portal, and a shop for affordable course materials.Student Life and Campus Experience:
MAU offers a welcoming and diverse campus community where students can connect with peers and instructors from around the world. The university provides opportunities for students to gain hands-on experience, problem-solve, and develop leadership skills in the business world.
Key Reasons to Study There:
Business-Focused Programs:
MAU specializes in business-related programs, providing students with a strong foundation in business administration, management, and entrepreneurship.Hands-on Experience:
MAU emphasizes practical learning, offering students opportunities to gain real-world experience through internships, projects, and other hands-on activities.Welcoming Community:
MAU fosters a welcoming and diverse campus community, where students can connect with peers and instructors from around the world.Experienced Faculty:
MAU boasts a faculty of experienced professionals who bring real-world knowledge and expertise to the classroom.Academic Programs:
MAU offers a variety of academic programs, including:
