Graduate Certificate in Marketing

Program Overview

The Graduate Certificate in Marketing at Victoria University equips students with ethical and sustainable marketing skills for the digital age. It covers applied marketing principles, techniques, and frameworks for analyzing marketplace strategies and developing effective integrated marketing plans. The program is designed for individuals with extensive work experience but no bachelor's degree, and units completed can be transferred towards the Master of Marketing.

Program Outline

Outline:

The Graduate Certificate in Marketing program at Victoria University provides students with the opportunity to develop ethical and sustainable marketing programs in the ever-evolving digital environment. The program covers applied marketing principles, techniques, and frameworks for analyzing marketplace strategies. Students will also learn how to develop effective integrated strategic marketing plans to improve an organization's marketing objectives. The graduate certificate program is designed for those with extensive work experience but no bachelor's degree. Units completed in this graduate certificate are transferable towards the Master of Marketing. During the Graduate Certificate in Marketing, students will study specific topics including:

• Marketing communication
• Consumer behavior

Careers:

VU graduates develop industry-ready capabilities for working in a fast-paced, dynamic global marketing environment. Career progression toward senior marketing roles may include roles such as:

• Marketing or product manager
• Brand manager
• Sales director
• Campaign director
• Marketing or brand consultant