| Program start date | Application deadline |
| 2024-07-29 | - |
Program Overview
The Graduate Certificate in Marketing at Victoria University equips students with ethical and sustainable marketing skills for the digital age. It covers applied marketing principles, techniques, and frameworks for analyzing marketplace strategies and developing effective integrated marketing plans. The program is designed for individuals with extensive work experience but no bachelor's degree, and units completed can be transferred towards the Master of Marketing.
Program Outline
Outline:
The Graduate Certificate in Marketing program at Victoria University provides students with the opportunity to develop ethical and sustainable marketing programs in the ever-evolving digital environment. The program covers applied marketing principles, techniques, and frameworks for analyzing marketplace strategies. Students will also learn how to develop effective integrated strategic marketing plans to improve an organization's marketing objectives. The graduate certificate program is designed for those with extensive work experience but no bachelor's degree. Units completed in this graduate certificate are transferable towards the Master of Marketing. During the Graduate Certificate in Marketing, students will study specific topics including:
- Marketing communication
- Consumer behavior
Careers:
VU graduates develop industry-ready capabilities for working in a fast-paced, dynamic global marketing environment. Career progression toward senior marketing roles may include roles such as:
- Marketing or product manager
- Brand manager
- Sales director
- Campaign director
- Marketing or brand consultant
For more than 100 years, Victoria University (VU) has offered accessible education to students in Melbourne’s west and beyond. Victoria University aims to continue creating positive outcomes for education, industry and our community into the future.
Services
Housing services
Victoria University is pleased to offer guaranteed accommodation to new and continuing full-time domestic and international students. This offer is in partnership with UniLodge, our accommodation provider.
UniLodge Victoria University offers modern purpose-built student accommodation apartments in Footscray with excellent facilities and a community environment – all within a short walking distance to classes!
Library services
Our online resources are available 24 hours a day from wherever you are. You can also visit any of our seven campus libraries for help with your information needs, access to a PC or a quiet place to study.
Student Life
Campus life
Victoria University has campuses across Melbourne's CBD and western suburbs. International students can also choose to study at VU Sydney, VU India or partner institutions overseas.
Our flagship campus is located in Footscray - study with us in Melbourne's western cultural and creative epicentre.
- City Flinders
- City Flinders Lane
- City King
- City Queen
- Footscray Nicholson
- Footscray Park
- St Albans
- Sunshine
- Werribee
- VU at MetroWest (Footscray)
- VU Sydney
Sports facilities
There are plenty of options for staff and students wanting to join a sporting club and play in local competitions.
Joining a Victoria University sport club helps keep you fit while doing something you love. You will also get to meet new people and maybe do some travelling too.
Student clubs
VU organises a range of activities on- and off-campus, including:
- Orientation Parties
- Annual Ball
- Mental Health training (subsidised)
- Be a Better Human Festival
- De-stress Festival
- Queernival
Entry Requirements:
- Applicants for this course will need to meet the entry criteria outlined below. If you don’t meet the entry criteria, you may be able to gain entry by first completing a different course. We call this a ‘pathway’.
- Completion of an Australian Bachelor degree (or equivalent) in a similar discipline OR
- Applicants with a minimum five (5) years approved work experience will be considered for admission to this course.
Special entry programs
- If you are from a disadvantaged or underrepresented social, economic or cultural background, you may be eligible for one of our special admission programs. These programs are designed to help you access education more easily. Learn more about special admission programs
Credit & Entry pathways into this course
- If you don’t meet the entry requirements for this course, there may be an alternative study ‘pathway’ to achieving your goal. In some cases, you may receive credit for your previous study or work experience, reducing the time it takes to complete your course.
Credit for skills & past study
- If you have completed study with another university or institution you may be eligible to receive credit for skills and past study. Use our credit calculator to find out what credit you may be eligible for based on your previous studies. Note that if your previous study can’t be found through the credit calculator, you may still be eligible for credit.
