Graduate Certificate in Applied Digital Marketing - International
Sydney , Australia
Tuition Fee
AUD 16,496
Start Date
Medium of studying
Fully Online
Duration
6 months
Program Facts
Program Details
Degree
Courses
Major
Digital Marketing | International Business | Marketing
Area of study
Business and Administration
Education type
Fully Online
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
AUD 16,496
Intakes
Program start date | Application deadline |
2024-05-20 | - |
About Program
Program Overview
This program provides a comprehensive understanding of digital and social media marketing, with core subjects covering these areas. Students can choose from a range of restricted electives in academic or industry-specific subjects to tailor their studies to their career goals. The program prepares graduates for careers in digital marketing, including roles such as digital marketing analyst, social media community manager, and marketing automation expert.
Program Outline
- Modules:
- Core Subjects:
- MKT525 Digital and Social Media Marketing (8 credit pts)
- MGI533 Social Platform Marketing (8 credit pts)
- Restricted Electives - Group A: Elective Academic Subjects: Select one (1) subject from the following:
- ITC575 Foundations of Big Data Analytics (8 credit pts)
- LAW519 Negotiation Skills (8 credit pts)
- MGT510 Strategy and Planning (8 credit pts)
- MGT583 Managing for Sustainability (8 credit pts)
- MKT510 How and Why: Consumers and their Behaviour (8 credit pts)
- MKT586 Agile Thinking For Marketers In a Disrupted World (8 credit pts)
- MKT501 Marketing for Managers (8 credit pts)
- ITC506 Topics in Information Technology Ethics (8 credit pts)
- ITC563 IT Management Issues (8 credit pts)
- Restricted Electives - Group B: Elective Industry Subjects: Select one (1) subject from the following:
- ITE536 Professional Internship (8 credit pts)
- MGI532 Digital Marketing Analytics (8 credit pts)
- MGI534 Digital Social Selling (8 credit pts)
- MGI535 Search Marketing (8 credit pts)
Careers:
- Career Paths: Digital marketing analyst, social media community manager, marketing automation expert.
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