Master of Science in Marketing Analytics and Insights
Program Overview
The Master of Science in Marketing Analytics and Insights program empowers marketing professionals with analytical skills to interpret data, generate insights, and drive business strategy. Graduates are equipped to meet the growing demand for data-literate managers and specialists in marketing analytics, with potential careers in data analysis, business consulting, and marketing research.
Program Outline
Degree Overview:
Title:
Master of Science in Marketing Analytics and Insights
Overview:
The Master of Science in Marketing Analytics and Insights program equips marketing and business professionals with the analytical skills they need to advance and build their careers. Graduates will gain the skills to interpret marketing data, generate ideas, and provide recommendations for real-world business problems.
Objectives:
- Acquire the skills to build a career in marketing analytics
- Learn to use data insights to drive marketing strategy
Careers:
This master's degree will equip graduates to meet the demand for managers and specialists skilled in marketing analytics. According to a McKinsey report, there will be a shortfall of 1.5 million data-literate managers in the U.S. alone in the next few years. Businesses and organizations are devoting larger shares of their budgets to analytics to compete in tough environments. Our graduates work as:
- Data analyst/data scientist
- Business analyst or consultant
- Marketing analyst
- Digital marketing analyst
- eCommerce specialist
- Marketing research analyst
- Business operations specialist
Wright State University
Overview:
Wright State University is a public research university located in Dayton, Ohio. It is known for its affordability, innovation, and commitment to student success. The university offers a wide range of undergraduate and graduate programs, including degrees in business, engineering, health sciences, and the liberal arts.
Services Offered:
Wright State University provides a comprehensive range of services to its students, including:
Academic Support:
Counseling and tutoring services, writing centers, and academic advising.Student Life:
Campus recreation, student organizations, and cultural events.Health and Wellness:
Counseling and wellness services, health clinics, and fitness facilities.Career Services:
Career counseling, job placement assistance, and internship opportunities.Financial Aid:
Scholarships, grants, loans, and work-study programs.Disability Services:
Support and accommodations for students with disabilities.Libraries:
Access to extensive library resources, including books, journals, and databases.Information Technology:
Computer labs, wireless internet access, and technical support.Student Life and Campus Experience:
Wright State University offers a vibrant and engaging campus experience. Students can participate in a variety of activities, including:
Student Organizations:
Over 200 student organizations, covering a wide range of interests.Campus Recreation:
Intramural sports, fitness centers, and outdoor recreation opportunities.Cultural Events:
Concerts, theatre productions, and art exhibitions.First Weekend:
A welcome event for new students, filled with activities and information sessions.Key Reasons to Study There:
Affordability:
Wright State University offers competitive tuition rates and a variety of financial aid options.Innovation:
The university is known for its research and development activities, particularly in areas like aerospace, medicine, and technology.Student-to-Faculty Ratio:
A low student-to-faculty ratio allows for personalized attention and mentorship.Wright Guarantee Tuition Program:
Guarantees the same annual cost of tuition, housing, and dining for four years for eligible students.Strong Alumni Network:
A large and active alumni network provides career support and networking opportunities.Academic Programs:
Wright State University offers a wide range of academic programs, including:
Undergraduate Programs:
Over 160 undergraduate degree programs across various disciplines.Graduate Programs:
Over 155 graduate degree options, including master's and doctoral programs.Key Strengths:
The university is particularly strong in areas like business, engineering, health sciences, and education.Other:
Location:
Wright State University is located in Dayton, Ohio, a city with a rich history and a vibrant cultural scene.Lake Campus:
The university also has a smaller campus located in Celina, Ohio, offering a more rural setting.Research Opportunities:
Students have opportunities to participate in research projects with faculty members.Athletics:
Wright State University is home to the Raiders, who compete in NCAA Division I athletics.Entry Requirements:
- Bachelor’s degree
- Two years of work experience (or comparable)
- 3.0 or higher undergraduate GPA If your GPA is 2.7–2.99, you can be admitted conditionally and must maintain a 3.0 GPA for the first 12 credit hours of course work you complete. If you have a GPA below 2.7, you must complete the GMAT and then petition for conditional admission.
