Master of Applied Digital Marketing Articulated Set

Program Overview

This online Master's program in Digital Marketing offers 96 credit points of coursework, including core subjects like Digital and Social Media Marketing and electives in areas such as Big Data Analytics and Project Management Fundamentals. Taught by industry experts, the program prepares students for careers in digital marketing, such as digital marketing analyst and social media community manager. Students can choose their start date and engage with assessments that apply learnings to real-time industry innovations.

Program Outline

Outline:

• Structure:
The program is offered online, with students able to choose their start date (May, July, August, November, or January). The program consists of 96 credit points, divided into core subjects and elective subjects.

Teaching:

• Teaching Methods:
Students will engage with assessments and apply learnings to real-time industry innovations. Students will also develop marketing plans that focus on key digital marketing channels.
• Faculty:
The program is taught by leading industry experts and researchers who provide insights into the digital marketing industry. Charles Sturt University has academics and industry-based lecturers with extensive business, practical workplace, and research experience.

Careers:

Graduates of the program can pursue careers in digital marketing, such as digital marketing analyst, social media community manager, or marketing automation expert.