Global MBA

Program Overview

Our Global MBA program is designed for individuals seeking to develop a global understanding of the business world. This program provides students with a general education in business administration and management, including courses in finance, marketing, operations and strategy. The program has a global focus, allowing students to study business practices and trends around the world and to develop a cross-cultural perspective. In addition to traditional courses, students will participate in practical projects and real-life case studies that allow them to apply their knowledge to real business challenges.

Program Outline

Degree Overview:

The Collège de Paris Global MBA is a 2-year program, delivered over 4 semesters, with classes held 2 days per week. It is designed to provide students with a comprehensive understanding of international business and management, with a focus on digital innovation and commercial development.

Outline:

Block 1:

• Use and Analyse Marketing & Sales Data
• Determine Marketing and Sales Positioning
• Model the Customer Experience
• Design the Marketing & Sales Strategy
• Market & Trend Analysis (Business Intelligence)
• Data Driven Commercial
• Commercial Positionning
• Commercial Strategy & Partnerships

Block 2:

• Deploy a Marketing & Sales Action plan
• Develop a Purchasing Strategy
• Build a Commercial Offer
• Prospecting & Customer Journey
• Business Plan
• Omnichannel Sales Action Plan
• Customer Relationship Management Tools
• Action Plan Monitoring ( ROI, KPIs, etc.)

Block 3:

• Enter a New Market
• Develop Negociation Skills
• Develop a Positioning Strategy
• Find Funding For Projects
• Commercial Strategy Performance
• Prospecting & Customer Loyalty
• Sales Negotiation
• E-commerce Platform Optimization

Block 4:

• Fundamentals of Commercial & Corporate Law
• Business Plan
• Practice Management Control as A Business Partner
• Basic Understanting of Finance
• Leardership & Coaching
• Recruiting & Retaining Staff
• Optimizing Individual & Collective Performance
• Professional Interview & Annual Appraisals