Bachelor in Business Administration

Program Overview

The BBA program in Paris is designed to offer students a flexible and global educational experience. This program combines high-quality instruction, an outstanding faculty, and an international environment in the heart of La Défense, providing a strong foundation for a global career.

The program aims to deliver practical and balanced education, closely linking it to the tools used in everyday professional work. The modules and courses are interdisciplinary, fostering strong professional maturity.

By working with real-world materials, engaging in situational exercises, and analyzing actual indicators, the program professionalizes students and aligns their experience with the realities of the business world.

Program Outline

Degree Overview:

This 3-year degree program is designed to provide a comprehensive understanding of the functional aspects of a company, including marketing, human resources, management, and commerce. The program emphasizes active learning through lectures, case studies, and small group projects. It aims to equip students with the necessary study skills and strategies to succeed in a challenging global business environment. The curriculum is delivered by lecturers from the professional world, incorporating innovative teaching methods and enriched by cultural activities and visits.

Outline:

1st Year - Block 1

• Customer Relationship Management.
• Prospecting & negotiation.
• Commercial Law.
• Development of the Client Portfolio.
• Customer Relationship Dossier.
• Business Project: Creation of a Product.
• IT and Collaborative Tools.
• Economics 1.
• Marketing Management.
• Principles of Management.
• Digital Marketing.

Block 2

• Sales administration
• Supply Management
• Customer risk management
• Administrative & Financial Activities Management File
• Labor Law
• Intercultural Management
• Geopolitics
• Economics 2
• Business Game
• Business English
• Professional Report

2nd Year - Block 1

• Administrative organization & process management
• Management & management of activities
• Applied management tools: ERP, CRM, commercial database
• Information system & data management
• Customer satisfaction and loyalty
• Sales sustainability Dossier
• Marketing & external communication
• Promotion & sustainability of sales
• TDB and activity monitoring
• International Business

Block 2

• Internal Communication
• Business Development
• HR Management
• Business project: Communication campaign
• Business Game
• Business English
• Coding
• Professional Report
• Business Ethics
• Project Management
• Business Communication

3rd Year - Block 1

• Market study & analysis
• Strategic marketing
• Web design & development
• Digital strategy & e-reputation

Block 2

• Operational marketing & communication
• Business data analysis
• Entrepreneurship
• Business Plan
• Commercial negotiation & strategy

Block 3

• Community management
• Risk Management
• Sales & Marketing action plan
• Sustainable Strategies
• Performance management & activity control

Block 4

• Management of a sales team & HR development team
• Managerial communication
• Quality Assurance Management
• Marketing Research
• Business Strategy