Advertising and Promotion Concentration

Program Overview

This program prepares students for careers in marketing and advertising, with a focus on developing skills in marketing management, account management, social media, and branding. Graduates have gone on to work for leading companies in the industry, including New York Magazine, New York Times, and Hearst Magazines.

Program Outline

Careers:

• Marketing Manager
• Account Executive
• Marketing Associate
• Senior Manager, Social Media
• Advertising Operations Manager
• Associate Producer, Branded Content
• Associate Director, Marketing and Branding
• M.S.
in Real Estate Development at Columbia University in the City of New York

Employers:

• New York Magazine
• New York Times
• Black Flower Agency
• Biz Bash
• Hearst Magazines
• Adweek
• Pickett’s Press
• Madison Logic
• Biz Bash
• Hearst Magazines
• Adweek
• Pickett’s Press
• Madison Logic