Visual Storytelling Certificate

Program Overview

The Visual Storytelling Certificate equips students with the skills to excel in multimedia communications. Through hands-on experiences and theoretical knowledge, students develop proficiency in videography, photography, and social media storytelling. The program enhances professionalism and unlocks opportunities for paid internships and employment in the multimedia industry. Graduates can pursue careers as multimedia journalists, corporate communicators, freelance photographers, and more.

Program Outline

Degree Overview

• Overview:
The Visual Storytelling Certificate is designed for students seeking a career in multimedia communications. It provides foundational skills necessary for securing paid internships and employment in videography, photography, and social media communications.
• Objectives:
The program aims to equip students with:
• Understanding of visual storytelling concepts and principles.
• Proficiency in using high-quality video and photography equipment.
• Expertise in editing and publishing video and photo stories using industry-standard software.
• Ability to design websites showcasing video and photography projects.
• Skills in creating and executing social media campaigns featuring video and photography content.
• Program Description:
The program combines theoretical knowledge with practical hands-on experiences to develop students' technical and creative abilities in visual storytelling.

Outline:

• Program Content:
The curriculum covers a range of topics, including:
• Introduction to Computer Graphics
• Introduction to Photography and Video
• Video Production
• Introduction to Documentary Storytelling
• Social Media Writing
• Journalism Practicum 1
• Structure:
The certificate program consists of 15 credits and can be completed in one semester, providing flexibility for students to balance their studies with other commitments or explore the program alongside other coursework or their current career.
• Course Schedule:
The certificate program is typically offered at various Madison College campuses, including Madison - Truax, Madison - South, Reedsburg, Portage, Fort Atkinson, and Watertown. Specific course schedules may vary depending on the semester and campus location.

Careers

• Career Paths:
Graduates of the program can pursue careers as:
• Multimedia journalists
• Corporate or nonprofit communicators
• Freelance videographers
• Freelance photographers
• Social media marketers
• Website designers
• Opportunities:
The certificate enhances professionalism on a resume and unlocks opportunities for paid internships, part-time, and full-time employment in the multimedia communications industry.
• Outcomes:
Upon completion, students can expect to:
• Effectively apply visual storytelling principles in multimedia projects.
• Utilize high-level video and photography equipment professionally.
• Edit, publish, and distribute high-quality video and photo stories using industry-standard tools.
• Create compelling websites that showcase their visual storytelling skills.
• Develop and execute effective social media campaigns featuring video and photography content.