Program start date | Application deadline |
2024-10-15 | - |
2025-03-15 | - |
Program Overview
Madison College's Business Startup Basics Certificate program empowers individuals with the knowledge and skills to launch and manage small businesses. Through hands-on learning, students develop expertise in marketing, operations, finance, and customer service, fostering their entrepreneurial spirit and preparing them for success in small business ventures.
Program Outline
Degree Overview:
Overview:
Madison College's Business Startup Basics Certificate program provides individuals with the foundational knowledge and skills necessary to launch and operate a small business. The program focuses on developing marketing and financial plans, understanding small business operations, and providing exceptional customer service.
Objectives:
- Equip students with the essential knowledge and skills to start and manage a small business.
- Develop students' understanding of marketing principles and their application in small business settings.
- Provide students with a comprehensive understanding of small business operations, including management, finance, and customer service.
- Foster students' entrepreneurial spirit and provide them with the confidence to pursue their business ventures.
Program Description:
The Business Startup Basics Certificate program consists of 14 credits and can be completed in one semester. The program is designed to accommodate both full-time and part-time students and is offered at the Madison College Truax campus.
Outline:
Content:
- Marketing principles and strategies
- Small business development and management
- Operations management
- Customer service and relationship management
- Financial planning and budgeting
Structure:
- The program consists of five required courses:
- Mindset for Success
- Small Business Development
- Operations Management
- Marketing Principles
- Field Experience
Course Schedule:
- The program is offered in a flexible format, with courses available both online and in person.
- The course schedule varies each semester and is subject to change.
Individual Modules with Descriptions:
- Mindset for Success: This course introduces students to the entrepreneurial mindset and provides them with the tools and techniques to develop a positive and growth-oriented attitude.
- Small Business Development: This course covers the fundamentals of small business development, including market research, business planning, and legal considerations.
- Operations Management: This course provides students with a comprehensive understanding of small business operations, including management, finance, and customer service.
- Marketing Principles: This course introduces students to the principles of marketing, including market segmentation, target marketing, and marketing mix.
- Field Experience: This course provides students with hands-on experience in a small business setting. Students will work on real-world projects and gain practical knowledge of small business operations.
Assessment:
Assessment Methods:
- Exams
- Quizzes
- Projects
- Presentations
- Case studies
Assessment Criteria:
- Students are assessed on their knowledge and understanding of the course material.
- Students are also assessed on their ability to apply their knowledge and skills to real-world business scenarios.
Teaching:
Teaching Methods:
- Lectures
- Discussions
- Case studies
- Simulations
- Guest speakers
Faculty:
- The program is taught by experienced faculty members who have extensive knowledge and experience in small business management and entrepreneurship.
Unique Approaches:
- The program emphasizes hands-on learning through projects, simulations, and field experiences.
- The program provides students with access to resources and support services, such as the Small Business Development Center and the Madison College Incubator.
Careers:
Potential Career Paths:
- Small business owner
- Entrepreneur
- Marketing manager
- Operations manager
- Customer service representative
Opportunities:
- The program prepares students for a variety of career opportunities in small business management and entrepreneurship.
- Graduates of the program are well-positioned to start their own businesses or to work in small business settings.
Outcomes:
- Graduates of the program have a strong foundation in small business management and entrepreneurship.
- Graduates are equipped with the skills and knowledge necessary to launch and operate a successful small business.