BBA in Global Hospitality Management

Program Overview

This four-year BBA program in Hospitality Management offers a blend of practical experience and academic excellence. Students engage in two internships, a practical immersion semester, and a real-world application semester. They can specialize in areas such as Luxury Hospitality Management or Digital Marketing Strategies, and benefit from industry experts and a global alumni network.

Program Outline

Outline:

• Year 1
• Semester 1: Practical Arts
• Semester 2: Professional internship
• Year 2
• Semester 3: Foundations of Hospitality Excellence
• Semester 4: Towards Exceptional Guest Experience
• Year 3
• Semester 5: Practical Hospitality Management (internship)
• Semester 6: Hospitality Analytics for Leaders
• Year 4

Teaching:

• Faculty members are hand-picked for their expertise in their chosen fields, bringing significant industry experience plus academic excellence.
• Leading figures from hospitality and related sectors are welcomed each semester to share their insights with students.

Careers:

• 94% of career-seeking students have one or more job offers on graduation day.
• 300+ leading brands visit campuses each year to find talent.
• 16,000 alumni worldwide.
Additional information:
• The program is a four-year Bachelor of Business Administration (BBA) degree.
• Students can choose to study in Crans-Montana, Switzerland, or Marbella, Spain, with the option to share their time between both (plus London via a partner institution) through international campus transfers.
• The program includes two six-month internships, a practical hospitality immersion semester, and a real-world application semester.
• Students can choose from a range of career-focused specializations in their last year, including Luxury Hospitality Management, Entrepreneurship, Digital Marketing Strategies, Financial Performance Management, and Resort Development and Management.