Masters in Sports Management and Events

Program Overview

This Master's in Sports Management explores the business side of sports and events, covering economics, marketing, governance, and event execution. Graduates gain the knowledge and skills for management and administrative roles in the global sports sector, including positions such as Sports Venue Manager, Sports Marketing Coordinator, and Corporate Event Planner.

Program Outline

Degree Overview:

This Master’s in sports management takes you beyond the field of play to explore in depth the business dimension of sports and events. Analyze the economics of sport at a local, national and international level, while learning how to plan and execute events successfully. You will graduate with knowledge and skills suited to management and administrative roles across the global sports sector.

Outline:

Semester 1

• Learn how sport functions as a global business, including the economics of sports events at all levels.
• Take a deep dive into sports marketing, with a special focus on brand building and analyzing consumer behavior.

Semester 2

• Broaden your scope of study towards international sporting events and federations, you will learn more about governance and stakeholder management, while also tackling ethical considerations and developing your leadership toolbox.

Careers:

• Sports Venue Manager
• VIP Event Manager
• Sports Marketing Coordinator
• Conference Center Manager
• Sports Marketing Manager
• Operational Director
• Corporate Event Planner
• Events Executive