Undergraduate Certificate in Information Technology and Marketing

Program Overview

This 4-month Certificate in Information Technology and Marketing provides a foundation in marketing principles, data analysis, writing for media, and IT fundamentals. It prepares students for entry-level roles in IT or marketing, or further study in IT or business. Intake dates are February, June, and October.

Program Outline

Outline:

• Certificate in Information Technology and Marketing
• Duration: 4 months
• Intake Dates: February, June, October
• Course Structure:
• Marketing Stand & Deliver (BMKT1MSD)
• Overview of marketing principles and practice
• Development of communication and presentation skills
• Topics include: marketing concept, marketing environment, buying behavior, customer segmentation, targeting and positioning, developing the marketing mix, and implementation and control of marketing programs
• Data Based Critical Thinking (SSTA1DCT)
• Evaluation of data-based evidence
• Fundamental numeracy skills
• Themes include: gathering useful data, turning data into information, probability, and from data to decision making
• Writing for Media (MMAC1WFM)
• Writing short form news articles for print and radio
• News-writing and information gathering skills
• Key learning outcomes: news judgment, distilling information, writing concisely, and writing material in order of what is most important
• Inside Information Technology (TCSE1IIT)

Careers:

• Entry-level IT or marketing role
• Diploma of Information Technology (with four additional subjects)
• Bachelor of Information Technology (after completion of Diploma of Information Technology)