Honours Bachelor of Commerce (Digital Marketing)

Program Overview

Fanshawe's Honours Bachelor of Commerce (Digital Marketing) program combines business fundamentals with specialized digital marketing skills, preparing students for careers in digital marketing, general marketing, and related fields. Graduates are eligible for post-secondary Master's programs and graduate certificates, as well as certification exams in the digital marketing field. The program equips students with the knowledge and skills to assist organizations in leveraging online and offline opportunities to engage customers and develop business relationships.

Program Outline

Degree Overview:

Fanshawe's Honours Bachelor of Commerce (Digital Marketing) degree program equips students with core business knowledge and specialized digital marketing skills. The program combines business fundamentals with advanced training in brand management, media integration, analytics, strategic website management, and search engine marketing. Upon graduation, students are eligible for post-secondary Master's degree programs or graduate certificates offered by Fanshawe.

Careers:

Graduates of Fanshawe's Honours Bachelor of Commerce (Digital Marketing) program are prepared to assist organizations in leveraging online and offline strategic and tactical opportunities to engage customers and develop business relationships. Through a combination of core business knowledge and applied learning opportunities, graduates prepare to launch their career and pursue opportunities for advancement as marketing professionals. Graduates may choose to pursue a broad range of entrepreneurial ventures or careers in: Digital marketing General marketing Direct marketing Communications Product marketing Marketing strategy Customer relationship management Market research and analysis Search engine marketing/optimization Marketing and web analytics Marketing consultation Entrepreneurial pursuits