Tuition Fee
CAD 16,535
Per course
Start Date
2025-01-01
Medium of studying
Blended
Duration
7 months
Program Facts
Program Details
Degree
Diploma
Major
Customer Service Management | Marketing | Sales
Area of study
Business and Administration
Education type
Blended
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
CAD 16,535
Intakes
| Program start date | Application deadline |
| 2024-05-01 | - |
| 2024-09-01 | - |
| 2025-01-01 | - |
| 2025-05-01 | - |
| 2025-09-01 | - |
About Program
Program Overview
This program provides a comprehensive understanding of Customer Relationship Management (CRM) strategies, digital marketing, customer experience, and CRM tools and technology. It equips students with the skills to analyze and measure CRM performance, and to effectively implement CRM solutions in various business settings. The program prepares graduates for careers in CRM management, digital marketing, and customer experience.
Program Outline
Outline:
Level 1
- Mandatory Courses:
- MGMT-6163: CRM Business Strategy (3)
- MGMT-6192: CRM Digital Marketing (3)
- MGMT-6164: Customer Experience (3)
- MGMT-6165: CRM Tools & Technology (3)
- MKTG-6037: Analytics & Metrics (3)
- MGMT-6166: CRM Enabled Selling (3)
SHOW MORE
