MBM (MSc) with specialisation in Hospitality Management

Program Overview

This intensive hospitality management program combines core modules in marketing, economics, and research with specialized courses in hospitality operations, marketing, and development. Delivered through a block format with interdisciplinary classes and guest speakers, the program prepares students for careers in various hospitality roles, including management, consulting, and entrepreneurship.

Program Outline

Outline:

• Semester 1
• Core Modules:
• Marketing Management
• Globalisation, Society & Culture
• Research Methods Introduction (Final Project)
• The World Economy
• Professional Inquiry
• Specialisation Modules:
• Hospitality Operational Excellence
• Critical Perspectives in Hospitality Management
• Semester 2
• Core Modules:
• Research Methods (Final Project)
• Micro Economics - Global Perspectives
• Strategic Management
• Project Module (3 Project Weeks, linked to Final Project)
• Specialisation Modules:
• Marketing Hospitality, Tourism & Events
• International Hospitality Development
• Semester 3 (Work Placement & Graduation)

Teaching:

• Taught through a 'block format', with 2 modules covered every 6 weeks.
• Core module classes are inter-disciplinary.
• The modules are delivered intensively over consecutive days in the 'block format', meaning each module has 6 days of teaching split into two blocks of 3 days.
• Teaching methods include group work, case studies, presentations, and live projects.
• The course is delivered through a variety of approaches including lectures, presentations, tutorials and case studies, with an emphasis on interactive learning.
• Each module is taught by two lecturers, often a full-time Wittenborg lecturer and a guest lecturer from a partner university.
• Modules include regular guest speakers from industry.

Careers:

• Restaurant or catering manager
• Hotel manager
• Service consultant
• Entrepreneur
• Educator and researcher

Tuition Fee €18,300- (Complete programme, €9,150- per year)