BBA (HBA) Specialisation in Event Management

Program Overview

The BBA in Event Management is a 3-4 year program that equips students with the knowledge and skills to professionally manage events in various sectors. The program combines a core curriculum in business administration with specialized courses in event planning, marketing, and operations. Graduates are qualified for careers as event planners, coordinators, conference managers, and more in the event management industry.

Program Outline

Degree Overview:

The BBA degree in Event Management is a 3-4 year program that provides students with the knowledge and skills needed to professionally manage events in a variety of sectors. The program is designed to provide students with a comprehensive understanding of the event management industry, including the planning, marketing, and execution of events.

Outline:

The BBA in Event Management program is divided into two parts: a core curriculum and a specialization curriculum. The core curriculum provides students with a foundation in business administration, including courses in accounting, finance, marketing, and management. The specialization curriculum provides students with the knowledge and skills needed to manage events, including courses in event planning, event marketing, and event operations. The following is a list of the core modules in the BBA in Event Management program:

• Event Operations and Project Planning
• Event Marketing and Communication
• Market Research in International Events
• Media Technology (Events Management)
• Corporate Entrepreneurship
• Final Project

Assessment:

Students in the BBA in Event Management program are assessed through a variety of methods, including exams, presentations, and group projects. Students are also required to complete a final project, which is a major research paper or project that demonstrates their understanding of the event management industry.

Teaching:

The BBA in Event Management program is taught by a team of experienced faculty members who have extensive experience in the event management industry. Faculty members use a variety of teaching methods, including lectures, discussions, and case studies. The program also includes a number of guest speakers from the event management industry.

Careers:

Graduates of the BBA in Event Management program are qualified for a variety of careers in the event management industry. Some of the most common career paths for graduates include:

• Event Planner
• Event Coordinator
• Conference Manager
• Banqueting Manager
• Producer in an event organization
• Wedding Planner
• Public relations manager

Tuition Fee Annual: €9,800 or €4,800 (NL & EU)