BBA (MCI) Specialisation in Marketing & Communication

Program Overview

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The BBA (MCI) in Marketing & Communication equips students with the skills and knowledge to excel in modern marketing and public relations roles. Through a comprehensive curriculum covering mass communication, branding, and digital marketing, graduates are prepared for careers in market research, brand management, advertising, and more. The program's focus on practical application and industry connections ensures graduates are ready to make an immediate impact in the field.

Program Outline

Degree Overview:

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Name:

BBA (MCI) Specialisation in Marketing & Communication

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Type:

Bachelor (European Qualifications Level 6)

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Sector:

Marketing Communication & Information

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Duration:

3-4 Years

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Credits:

240 European Credits

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Entry Points Per Year:

6

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Next Starting Date(s):

1 April 2024, 20 May 2024, 26 August 2024

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Degree or Qualification:

Bachelor of Business Administration (BBA), registered under CROHO 39239, B Bachelor Business Administration

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Location:

Apeldoorn (this specialisation is also offered at our Munich location)

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Tuition Fee:

Annual: €9,800 or €4,800 (NL & EU)

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Objectives:

• Develop the skills and competencies required for a modern Marketing and Public Relations Officer.
• Provide a comprehensive understanding of marketing and communication strategies, branding, and the role of communication in business success.
• Prepare students for careers in various fields within marketing and communication, including market research, brand management, advertising, public relations, and social media management.

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Outline:

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Content:

• Mass Communication
• Public Relations
• Company Branding
• Marketing Research
• Niche Marketing
• E-Presence

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Structure:

• The program is divided into modules, each covering a specific aspect of marketing and communication.
• Students complete a series of broad marketing modules and then specialize in Marketing and Communication.
• In their final year, students design a company communication plan or a marketing strategy as part of a business plan.

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Course Schedule:

• The program is offered on a full-time or part-time basis.
• Full-time students typically complete the program in 3 years, while part-time students may take up to 4 years.
• Classes are held during the day and evening, and students can choose their own schedule.

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Individual Modules:

• Mass Communication: Explores the different channels and methods used for mass communication, including print, broadcast, and digital media.
• Public Relations: Covers the principles and practices of public relations, including media relations, crisis management, and reputation management.
• Company Branding: Examines the importance of branding in business and how to develop and manage a strong brand identity.
• Marketing Research: Introduces the principles and methods of marketing research, including data collection, analysis, and interpretation.
• Niche Marketing: Explores the concept of niche marketing and how to identify and target specific market segments.
• E-Presence: Covers the use of digital channels for marketing and communication, including website design, social media marketing, and search engine optimization.

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Assessment:

• Methods:
• Exams
• Assignments
• Presentations
• Projects
• Criteria:
• Knowledge and understanding of marketing and communication concepts
• Analytical and critical thinking skills
• Communication and presentation skills
• Ability to apply marketing and communication principles to real-world situations

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Teaching:

• Methods:
• Lectures
• Seminars
• Workshops
• Case studies
• Guest speakers
• Faculty:
• Experienced professionals with expertise in marketing and communication
• Guest lecturers from industry
• Unique Approaches:
• Focus on practical application of marketing and communication principles
• Industry-oriented curriculum
• Opportunities for internships and work placements

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Careers:

• Potential Career Paths:
• Market Research Analyst
• Brand Manager
• Advertising Manager
• Public Relations Specialist
• Social Media Manager
• Google Ads Manager
• NGO ICT Department
• Charity
• Local Government Communication Department
• Opportunities:
• Employment in small-sized marketing and communication companies
• Starting own agencies
• Careers in non-profit and government organizations
• Outcomes:
• Graduates are prepared for careers in various fields within marketing and communication.
• Graduates have found direct employment in small-sized marketing and communication companies, started their own agencies, and found careers in non-profit and government organizations.

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Tuition Fee Annual: €9,800 or €4,800 (NL & EU)