BBA (MCI) Specialisation in Marketing & Communication
| Program start date | Application deadline |
| 2024-04-01 | - |
| 2024-05-20 | - |
| 2024-08-26 | - |
Program Overview
The BBA (MCI) in Marketing & Communication equips students with the skills and knowledge to excel in modern marketing and public relations roles. Through a comprehensive curriculum covering mass communication, branding, and digital marketing, graduates are prepared for careers in market research, brand management, advertising, and more. The program's focus on practical application and industry connections ensures graduates are ready to make an immediate impact in the field.
Program Outline
Degree Overview:
Name:
BBA (MCI) Specialisation in Marketing & Communication
Type:
Bachelor (European Qualifications Level 6)
Sector:
Marketing Communication & Information
Duration:
3-4 Years
Credits:
240 European Credits
Entry Points Per Year:
6
Next Starting Date(s):
1 April 2024, 20 May 2024, 26 August 2024
Degree or Qualification:
Bachelor of Business Administration (BBA), registered under CROHO 39239, B Bachelor Business Administration
Location:
Apeldoorn (this specialisation is also offered at our Munich location)
Tuition Fee:
Annual: €9,800 or €4,800 (NL & EU)
Objectives:
- Develop the skills and competencies required for a modern Marketing and Public Relations Officer.
- Provide a comprehensive understanding of marketing and communication strategies, branding, and the role of communication in business success.
- Prepare students for careers in various fields within marketing and communication, including market research, brand management, advertising, public relations, and social media management.
Outline:
Content:
- Mass Communication
- Public Relations
- Company Branding
- Marketing Research
- Niche Marketing
- E-Presence
Structure:
- The program is divided into modules, each covering a specific aspect of marketing and communication.
- Students complete a series of broad marketing modules and then specialize in Marketing and Communication.
- In their final year, students design a company communication plan or a marketing strategy as part of a business plan.
Course Schedule:
- The program is offered on a full-time or part-time basis.
- Full-time students typically complete the program in 3 years, while part-time students may take up to 4 years.
- Classes are held during the day and evening, and students can choose their own schedule.
Individual Modules:
- Mass Communication: Explores the different channels and methods used for mass communication, including print, broadcast, and digital media.
- Public Relations: Covers the principles and practices of public relations, including media relations, crisis management, and reputation management.
- Company Branding: Examines the importance of branding in business and how to develop and manage a strong brand identity.
- Marketing Research: Introduces the principles and methods of marketing research, including data collection, analysis, and interpretation.
- Niche Marketing: Explores the concept of niche marketing and how to identify and target specific market segments.
- E-Presence: Covers the use of digital channels for marketing and communication, including website design, social media marketing, and search engine optimization.
Assessment:
- Methods:
- Exams
- Assignments
- Presentations
- Projects
- Criteria:
- Knowledge and understanding of marketing and communication concepts
- Analytical and critical thinking skills
- Communication and presentation skills
- Ability to apply marketing and communication principles to real-world situations
Teaching:
- Methods:
- Lectures
- Seminars
- Workshops
- Case studies
- Guest speakers
- Faculty:
- Experienced professionals with expertise in marketing and communication
- Guest lecturers from industry
- Unique Approaches:
- Focus on practical application of marketing and communication principles
- Industry-oriented curriculum
- Opportunities for internships and work placements
Careers:
- Potential Career Paths:
- Market Research Analyst
- Brand Manager
- Advertising Manager
- Public Relations Specialist
- Social Media Manager
- Google Ads Manager
- NGO ICT Department
- Charity
- Local Government Communication Department
- Opportunities:
- Employment in small-sized marketing and communication companies
- Starting own agencies
- Careers in non-profit and government organizations
- Outcomes:
- Graduates are prepared for careers in various fields within marketing and communication.
- Graduates have found direct employment in small-sized marketing and communication companies, started their own agencies, and found careers in non-profit and government organizations.
Tuition Fee Annual: €9,800 or €4,800 (NL & EU)
Wittenborg University of Applied Sciences
Overview:
Wittenborg University of Applied Sciences is a private, international university located in Apeldoorn, Netherlands. It is known for its focus on international business and management, offering a wide range of bachelor's, master's, and MBA programs taught entirely in English. The university prides itself on its internationalization, diversity, and ethical practices, creating a global learning environment for students and staff.
Services Offered:
Wittenborg provides a comprehensive range of services to support students throughout their academic journey. These include:
Academic Support:
Access to academic advisors, tutoring services, and resources to enhance learning.Student Support:
Guidance on personal matters, healthcare, and insurance.Career Services:
Assistance with career development, job placement, and networking opportunities.Student Housing:
Guaranteed accommodation in stylish studios on the Apeldoorn campus.Financial Aid:
Scholarships and financial assistance options for eligible students.Internationalization:
Opportunities for international exchange programs and study abroad experiences.Student Life and Campus Experience:
Wittenborg fosters a vibrant and diverse campus community. Students can expect:
International Environment:
A multicultural student body and faculty from around the world.Campus Activities:
Social events, clubs, and organizations to engage in extracurricular activities.Networking Opportunities:
Connections with industry professionals and alumni through career fairs and events.Modern Facilities:
Access to well-equipped classrooms, libraries, and student lounges.Key Reasons to Study There:
International Focus:
A unique learning environment with a global perspective on business and management.Double Accreditation:
Recognized by both FIBAA and NVAO, ensuring high academic standards.100% English Speaking:
Programs taught entirely in English, making it accessible to international students.Guaranteed Student Accommodation:
Secure and comfortable housing options on campus.Career Services:
Dedicated support for career development and job placement.Flexible Admission Requirements:
Opportunities for students with diverse backgrounds to pursue their studies.Academic Programs:
Wittenborg offers a wide range of programs in business and management, including:
Bachelor's Degrees:
BBA pathways in International Business Administration (IBA), Entrepreneurial Business Administration (EBA), Marketing Communication & Information (MCI), and Hospitality Business Administration (HBA).Master's Degrees:
Master of Business Management (MBM) with various specializations, and MBA programs with 17 specializations.Pre-Bachelor & Pre-Master Programs:
Foundation programs to prepare students for bachelor's or master's studies.Summer Schools:
Short-term programs for international students to experience the university and Dutch culture.Other:
Wittenborg is actively involved in applied research, focusing on globalisation and its impact on various aspects of business and society. The university also hosts the annual Globalisation Conference, bringing together academics, professionals, and students to discuss current trends and challenges.
Entry Requirements:
- High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level-4 diploma / UK AS & A-Level or BTEC.
- Advanced Placement / Credit Transfer Possible
Language Proficiency Requirements:
- IELTS 6 or TOEFL equivalent.
