BBA (MCI) Specialisation in Business Analytics

Program Overview

The BBA MCI program with a specialization in Business Analytics equips students with skills in data management, analysis, and visualization. It combines core MCI subjects with modules in business analytics, preparing graduates for careers in marketing research, data science, and other fields where data-driven decision-making is crucial. The program includes work experience, projects, and a graduation assignment in the field of business analytics.

Program Outline

Outline:

BBA (MCI) Specialisation in Business Analytics

Course Overview:

The BBA MCI pathway, with a specialization in Business Analytics, is designed to develop the skills and competencies necessary for analysts working in the communications or ICT departments of companies and organizations. The program combines core MCI subjects such as Mass Communication, Public Relations, and Company Branding with specialization modules focused on Business Analytics, including Introduction to Data Management & Processing and Managing & Visualizing Data. In the final year, students will complete their work experience, projects, and graduation assignment within the field of business analytics for companies and organizations.

Course Content:

• Core MCI Subjects:
• Mass Communication
• Public Relations
• Company Branding
• Specialization Modules in Business Analytics:
• Introduction to Data Management & Processing
• Managing & Visualizing Data

Careers:

Graduates of the BBA MCI pathway with a specialization in Business Analytics can pursue careers in various fields, including:

• Marketing Research Analyst
• Process Analyst
• Data Scientist
• Market Research
• Brand Management
• Advertising
• Promotions
• Public Relations
• Crisis Management
• Consultancy
• Social Media Management
• GoogleAds Management
• NGO ICT departments
• Charities
• Local Government Communication Departments

Tuition Fee Annual: €9,800 or €4,800 (NL & EU)