Business Psychology studies (B.A.)
| Program start date | Application deadline |
| 2024-10-01 | - |
| 2024-04-01 | - |
Program Overview
The Business Psychology program is a 7-semester interdisciplinary degree that combines business administration and psychology. It equips students with expertise in understanding and influencing human behavior in management positions within global companies. The program includes practical projects, an international experience option, and a focus on marketing, accounting, and sales. Graduates are prepared for careers in management consulting, brand management, market research, coaching, and personnel selection and development.
Program Outline
Degree Overview:
- Program Title: Business Psychology
- Degree Offered: Bachelor of Arts (BA)
- Duration: 7 semesters
Objective:
- To equip students with expertise in both business administration and psychology, preparing them for management positions in global companies, with a focus on understanding and influencing human behavior.
Program Description:
- Interdisciplinary program combining business management foundations with psychological principles.
- Practical projects to strengthen social and intercultural skills.
- Focus on marketing, accounting, sales, with an integrated perspective on psychology.
- Opportunity to gain international experience through a semester or internship abroad, or complete the program within a faster 6-semester Fast Track option.
Outline:
Required Modules:
Semester 1:
- Psychology of Learning and Motivation
- Principles of International Management
- Accounting
- Get Ready for Tomorrow, Today: Creativity and Innovations
- Applied Business Mathematics
- Languages I (German or Spanish)
Semester 2:
- Marketing
- Principles of Economics
- Psychology of Emotions and Perceptions
- Digital Module: Emotions in the Workplace and in Advertising
- Statistics I
- Languages II (German or Spanish)
Semester 3:
- Management Accounting
- International Business Law
- Social Psychology: Humans and their Social Environment
- Digital Module: Virtual Teamwork and Communication in Organizations
- Statistics II
- Languages III (German or Spanish)
Semester 4:
- Personality Psychology and Psychological Diagnostics: Understanding People's Differences
- Leadership
- Market and Advertising Psychology OR Econometrics
- Lab Project
- Work and Organizational Psychology: Using Psychology to Shape Work and Collaboration in Organizations
- Psychology-Based Staff Selection
Semester 5:
- Psychology-Based HR Development in a Digital Working World: Training, Coaching, Team Development
- Digital Business Simulation
- Research Transfer
- Study Project
- Career Coaching
- Business Research Methods
Semester 6:
- International Experience Semester: Internship or Study Abroad
Semester 7:
- Internship
- Academic Writing
Teaching:
- Students study in 5-week blocks, focusing on one management topic from different angles.
- Lecturers and industry experts provide a practical approach to management challenges.
- Emphasis on skill development sought by employers.
Careers:
- Potential Career Paths:
- Management Consultant
- Brand Manager
- Market and Behavioral Researcher
- Coach
- Expert in Personnel Selection, Development, or Marketing
Tuition fees Citizenship | EU/EEA (incl. Switzerland, Western Balkans, and Ukraine)International Experience Track (7 semesters) | EUR 690 / monthFast Track (6 semesters) | EUR 790 / monthCitizenship | Non-EU/EEAInternational Experience Track (7 semesters) | EUR 4725 / semesterFast Track (6 semesters) | EUR 5355 / semesterThe monthly/semester tuition fees remain the same for the entire duration of the study programme. An additional enrolment fee of EUR 750 (EU/EEA) / EUR 1000 (non-EU/EEA) is to be paid once. More information about our fees.
