| Program start date | Application deadline |
| 2024-04-01 | - |
| 2024-10-01 | - |
| 2025-04-01 | - |
| 2025-10-01 | - |
| 2026-04-01 | - |
| 2026-10-01 | - |
| 2027-04-01 | - |
| 2027-10-01 | - |
Program Overview
The Bachelor of Arts in Business Psychology combines business administration and psychology, providing students with a comprehensive understanding of business management and human behavior. The program emphasizes the application of psychological principles to organizational settings, preparing graduates for careers in management, marketing, and human resources. With a focus on international experience and industry collaborations, the program equips students with the skills and knowledge to succeed in a global business environment.
Program Outline
Degree Overview:
- Bachelor of Arts (B.A.) in Business Psychology
- 7 Semesters
- on campus
- 210 ECTS
- €690/Month
- No foundation year necessary
- university cooperations
- Full time
- ACCREDITED
- Fast track available
Objectives:
- Combine business administration and psychology
- Learn management foundations for global companies
- Understand what motivates and influences people
- Ensure skillful staff selection and facilitate satisfaction at all organisational levels
Outline:
Semester
- Psychology of learning and motivation (incl. psychological methods)
Semester
- Marketing
- Principles of Economics
- Psychology of emotions and perceptions
- Digital module: Emotions in the workplace and in advertising
- Statistics I
- Languages II (German or Spanish)
Semester
- Management Accounting
- International Business Law
- Social psychology: Humans and their social environment
- Digital Module: Virtual teamwork and communication in organisations
- Statistics II
- Languages III (German or Spanish)
Semester
- Personality psychology and psychological diagnostics: understanding people's differences
- Leadership
- Market and Advertising Psychology OR Econometrics
- Lab Project
- Work and organisational psychology: Using psychology to shape work and collaboration in organisations
- Psychology-based staff selection
Semester
- Psychology-based HR development in a digital working world: training, coaching, team development
- Digital Business Simulation
- Research Transfer
- Study Project
- Career Coaching
- Business Research Methods
Semester
- International Experience Semester: Internship or Study Abroad
- Internship
Semester
- Internship
- Academic Writing
Careers:
- Management Consultant
- Brand Manager
- Market and behavioural researcher
- Coach
- Expert in the areas of personnel selection, development, or marketing
Tuition fees Citizenship | EU/EEA (incl. Switzerland, Western Balkans, and Ukraine)International Experience Track (7 semesters) | EUR 690 / monthFast Track (6 semesters) | EUR 790 / monthCitizenship | Non-EU/EEAInternational Experience Track (7 semesters) | EUR 4725 / semesterFast Track (6 semesters) | EUR 5355 / semesterThe monthly/semester tuition fees remain the same for the entire duration of the study programme. An additional enrolment fee of EUR 750 (EU/EEA) / EUR 1000 (non-EU/EEA) is to be paid once. More information about our fees.
