Tuition Fee
EUR 995
Per year
Start Date
Medium of studying
Fully Online
Duration
2 months
Program Facts
Program Details
Degree
Diploma
Major
Digital Marketing | Marketing
Area of study
Business and Administration
Education type
Fully Online
Timing
Part time
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 995
Intakes
| Program start date | Application deadline |
| 2024-03-01 | - |
| 2024-06-01 | - |
| 2024-09-01 | - |
About Program
Program Overview
The Diploma in Digital Marketing equips learners with the knowledge and skills to develop and implement effective digital marketing strategies. It covers key concepts such as digital marketing strategy development, online consumer behavior, and performance management for digital channels. Delivered online over 11 weeks or through a summer intensive bootcamp, the program prepares learners for various career paths in digital marketing.
Program Outline
Degree Overview:
Overview:
- The Diploma in Digital Marketing provides an understanding of the impact of digital marketing strategy on businesses and customers.
- It prepares learners to use digital marketing techniques and tools effectively in decision-making within organizations.
Objectives:
- Gain an overview of the role of digital marketing and its capabilities to deliver marketing objectives.
- Develop the ability to plan, build, implement, and evaluate a digital marketing strategy.
Specific Program Description:
- The program is suitable for learners aiming to play a leading role in developing and implementing a digital marketing strategy in an organization.
- CCT College Dublin's Professional Certification confirms successful completion of the course, supporting career advancement through upskilling verification.
- The program does not lead to an award on the National Framework of Qualifications (NFQ).
Outline:
Program Content:
- Introduction to digital marketing
- The online marketplace
- Digital marketing strategy development
- The online consumer
- Digital media channels: owned, paid, and earned media
- Social media marketing
- Content marketing
- Performance management for digital channels
Course Structure and Schedule:
- Autumn and Spring intake: Delivered online over 11 weeks, 1 evening per week.
- Summer Intensive Bootcamp: Delivered online 2 evenings per week (6.30-9.30 pm) over 4-5 weeks.
Schedule:
- The course is delivered live online with instructor-led sessions.
Assessment:
- Participants are required to prepare a digital marketing plan introducing a new product or service into the Irish Market, attracting new customers, gaining market share, and building a successful business.
Teaching:
- The program is delivered through live online instructor-led sessions.
Careers:
- The program prepares learners for various career paths in digital marketing.
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About University
CCT College Dublin: A Summary
Overview:
CCT College Dublin is a private higher education institution specializing in computing, information and communications technology (ICT), and business. It offers a range of full-time and part-time undergraduate and postgraduate programs, including diplomas, degrees, and professional courses.
Services Offered:
Academic Programs:
CCT offers a variety of programs in computing, ICT, and business, including undergraduate and postgraduate degrees, diplomas, and professional courses.Springboard+ and HCI Courses:
The college provides government-funded courses in areas like Data Analytics, Artificial Intelligence, Software Development, and Cybersecurity. These courses are available at various levels, from Diploma to Masters.Professional Online Skill-based Training:
CCT offers online courses in areas like Cyber Security Fundamentals, Microsoft Azure, Predictive Data Analytics, Digital Marketing, and Python Programming.Admissions Support:
The Admissions Office provides guidance and support to prospective students, including one-on-one meetings and online chat services.Open Events and Information Sessions:
CCT regularly hosts information evenings for prospective students to learn about programs, meet lecturers, and connect with other students.Key Reasons to Study There:
Industry-Relevant Programs:
CCT's programs are designed to meet the demands of the modern workforce, providing students with practical skills and knowledge.Government-Funded Courses:
The Springboard+ and HCI courses offer significant financial assistance to eligible students.Flexible Learning Options:
CCT offers both full-time and part-time programs, as well as online courses, to accommodate diverse student needs.Experienced Faculty:
The college boasts a team of experienced and qualified lecturers who are dedicated to student success.Strong Industry Connections:
CCT has strong connections with industry partners, providing students with opportunities for internships, placements, and career development.Academic Programs:
Undergraduate Degree Courses:
CCT offers Level 8 Honours Undergraduate Degree courses in IT and Business.Postgraduate Courses:
The college offers Postgraduate Higher Diploma and Masters Degree courses in areas like Computing, Software Development, Cybersecurity, Artificial Intelligence, Data Analytics, and International Business.Professional Online Skill-based Training:
CCT provides online courses in various areas, including Cyber Security Fundamentals, Microsoft Azure, Predictive Data Analytics, Digital Marketing, and Python Programming.Other:
Location:
CCT College Dublin is located at 30-34 Westmoreland Street, Dublin 2.Quality Assurance:
The college is committed to quality assurance and holds various accreditations and memberships.Alumni Network:
CCT has a strong alumni network that provides support and networking opportunities for graduates.Total programs
34
Location
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