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Students
Tuition Fee
Start Date
Medium of studying
Duration
36 months
Program Facts
Program Details
Degree
Bachelors
Major
Business Administration | Management | Marketing
Area of study
Business and Administration
Timing
Full time
Course Language
English
Intakes
Program start dateApplication deadline
2024-09-16-
About Program

Program Overview


The BA (Hons) in Business degree equips learners with the knowledge and skills to analyze business environments, develop solutions, and lead effectively. Through a combination of theoretical studies and practical applications, the program fosters critical thinking, innovation, and communication abilities, preparing graduates for successful careers in various business sectors.

Program Outline

Degree Overview:


Overview:

The BA (Hons) in Business degree course will equip learners with the necessary knowledge and skills to actively participate in medium to long-term business planning, analyze external/internal environments, and develop solutions for contemporary business-related challenges. Learners will demonstrate leadership and management abilities honed in a controlled setting utilizing practical application methods and theoretical studies.


Objectives:

  • Provide learners with an intellectually rigorous and challenging education in Business at the honors degree level.
  • Foster learners' intellectual abilities to analyze theoretical concepts and problems, identify solutions, and implement them.
  • Encourage learners to embrace innovation and change as mechanisms for business growth.
  • Place learners in an environment that promotes the application of practical business skills and essential interpersonal abilities in the workplace.
  • Develop learners' critical understanding of how diverse business disciplines complement each other.
  • Facilitate learners' acquisition of social and communication skills necessary for business graduates.
  • Cultivate a culture that emphasizes learners becoming self-confident and independent.
  • Prepare learners who successfully complete the program to pursue a Level 9 program in business or a related field.

Outline:


Content and Structure:

The full-time learners complete their program over three calendar years, comprising two semesters, commencing in September and February.


Stage 1:


Semester 1:

  • Introduction to Business
  • Financial Accounting 1
  • Information Technology for Business
  • Personal Development & Study Skills

Semester 2:

  • Marketing Fundamentals
  • Financial Accounting 2
  • Business Mathematics
  • Introduction to Organisational Behaviour

Stage 2:


Semester 1:

  • Financial Management 1
  • Business Law
  • Microeconomics
  • Human Resources Management
  • Research Methods

Semester 2:

  • Macroeconomics
  • Financial Management 2
  • Entrepreneurship and Innovation
  • Consumer Behaviour
  • Operations Management

Stage 3:


Semester 1:

  • Management Accounting 1
  • Business Ethics and Sustainability
  • International Business
  • Strategic Management

Semester 2:

  • Management Accounting 2
  • Social Media Marketing
  • Business Planning
  • Leadership in Organisations

Assessment:


Methods:

  • Examinations
  • Assignments
  • Projects
  • Reports
  • Real-world case studies

Criteria:

  • Assessment methods and criteria are designed to align with module and program learning objectives, focusing on core knowledge, skill, and competency areas.

Teaching:


Methods:

  • Formal lectures, including guest lectures from industry
  • Mentoring and small group tutoring
  • Direct supervision and project supervision
  • Independent learning

Faculty:

  • Experienced professionals and industry experts
  • Committed to learner-centric education, fostering engagement and knowledge retention

Unique Approaches:

  • Collaboration with industry professionals through guest lectures and project supervision
  • Integration of practical business applications and case studies throughout the curriculum
  • Emphasis on developing critical thinking, analytical skills, and problem-solving abilities

Careers:


Potential Career Paths:

  • Business leadership roles
  • Management positions
  • Entrepreneurship
  • Consulting
  • Financial services
  • Marketing
  • Operations management
  • Human resources

Opportunities:

  • Graduates are equipped to successfully perform functions in various business roles
  • Program prepares learners for entry into industry at a supervisory or junior management level
  • Opportunities for career progression and advancement

Outcomes:

  • Graduates are highly sought after by employers due to their strong business knowledge, practical skills, and adaptability
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