Tuition Fee
EUR 995
Per year
Start Date
Medium of studying
Fully Online
Duration
2 months
Program Facts
Program Details
Degree
Diploma
Major
Digital Marketing | Marketing
Area of study
Business and Administration
Education type
Fully Online
Timing
Part time
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 995
Intakes
| Program start date | Application deadline |
| 2024-03-01 | - |
| 2024-06-01 | - |
| 2024-09-01 | - |
About Program
Program Overview
The Diploma in Digital Marketing equips learners with the knowledge and skills to develop and implement effective digital marketing strategies. It covers key concepts such as digital marketing strategy development, online consumer behavior, and performance management for digital channels. Delivered online over 11 weeks or through a summer intensive bootcamp, the program prepares learners for various career paths in digital marketing.
Program Outline
Degree Overview:
Overview:
- The Diploma in Digital Marketing provides an understanding of the impact of digital marketing strategy on businesses and customers.
- It prepares learners to use digital marketing techniques and tools effectively in decision-making within organizations.
Objectives:
- Gain an overview of the role of digital marketing and its capabilities to deliver marketing objectives.
- Develop the ability to plan, build, implement, and evaluate a digital marketing strategy.
Specific Program Description:
- The program is suitable for learners aiming to play a leading role in developing and implementing a digital marketing strategy in an organization.
- CCT College Dublin's Professional Certification confirms successful completion of the course, supporting career advancement through upskilling verification.
- The program does not lead to an award on the National Framework of Qualifications (NFQ).
Outline:
Program Content:
- Introduction to digital marketing
- The online marketplace
- Digital marketing strategy development
- The online consumer
- Digital media channels: owned, paid, and earned media
- Social media marketing
- Content marketing
- Performance management for digital channels
Course Structure and Schedule:
- Autumn and Spring intake: Delivered online over 11 weeks, 1 evening per week.
- Summer Intensive Bootcamp: Delivered online 2 evenings per week (6.30-9.30 pm) over 4-5 weeks.
Schedule:
- The course is delivered live online with instructor-led sessions.
Assessment:
- Participants are required to prepare a digital marketing plan introducing a new product or service into the Irish Market, attracting new customers, gaining market share, and building a successful business.
Teaching:
- The program is delivered through live online instructor-led sessions.
Careers:
- The program prepares learners for various career paths in digital marketing.
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About University
College of the Rockies
Overview:
College of the Rockies is a public post-secondary institution located in the East Kootenays region of British Columbia, Canada. It offers a wide range of programs and courses, including diplomas, certificates, and degrees. The college is known for its commitment to providing high-quality education and its focus on student success.
Services Offered:
College of the Rockies provides a comprehensive range of services to its students, including:
Academic Advising and Career Planning:
Students can receive guidance on program selection, career exploration, and academic planning.Financial Aid and Awards:
The college offers various financial aid options, scholarships, and bursaries to help students fund their education.Counselling Resources:
Students have access to counselling services for personal, academic, and career concerns.Learning Support:
The college provides learning resources, including a library, tutoring services, and writing support.Student Resources:
Students can access resources such as student employment services, Indigenous student services, international student services, and technology support.Student Life and Campus Experience:
College of the Rockies offers a vibrant campus life with various activities and facilities for students. These include:
Drop-in Activities:
The college organizes various drop-in activities for students to engage in.Upcoming Events:
Students can participate in various events organized by the college.Gym and Weight Room:
Students have access to a gym and weight room for fitness and recreation.Equipment Rentals:
The college offers equipment rentals for various activities.Locker Registration:
Students can register for lockers to store their belongings.Student Housing:
The college provides on-campus housing options for students.Campus Store:
Students can purchase textbooks, merchandise, and other supplies at the campus store.Students Association:
The college has a Students Association that represents student interests and organizes events.Key Reasons to Study There:
Wide Range of Programs:
College of the Rockies offers over 60 programs and hundreds of courses, providing students with diverse options to pursue their academic and career goals.Small College Environment:
The college's smaller size allows for personalized attention from faculty and staff, fostering a supportive and engaging learning environment.Focus on Student Success:
The college is committed to student success and provides various resources and support services to help students achieve their goals.Beautiful Location:
The college is situated in the stunning East Kootenays region, offering students access to outdoor recreation and a vibrant community.Academic Programs:
College of the Rockies offers a wide range of academic programs, including:
Trades and Technology:
The college offers programs in various trades, including welding, carpentry, and automotive technology.Business and Management:
Students can pursue programs in business administration, marketing, and accounting.Health and Human Services:
The college offers programs in nursing, social work, and early childhood education.Arts and Sciences:
Students can pursue programs in English, history, and psychology.Total programs
94
Location
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