Hospitality Marketing (Concentration)

Program Overview

The BBA in Marketing - Hospitality Concentration combines marketing strategies with hospitality management, preparing students for careers in tourism, restaurants, hotels, and event planning. The program includes real-life projects, a practicum, and multiple entry points for transfer students. Graduates will possess the skills and knowledge necessary to succeed in the growing hospitality industry, with over 14,320 jobs projected in BC by 2027.

Program Outline

Careers:

The BBA in Marketing - Hospitality Concentration bridges the gap between Marketing Management and Hospitality Management to help you learn important marketing strategies and tactics for your future career. You’ll get to work on real-life projects and participate in a practicum with experiential learning so you can graduate job-ready. Plus, our BBA in Marketing has multiple entry points, meaning you can transfer some of your previous education into the degree and graduate with a Bachelor’s in Marketing with a Hospitality specialty. Learn essential Hospitality Marketing concepts In your first two years, you’ll learn essential marketing and business strategies in classes like promotional strategy, buyer behavior, customer relationship management, marketing strategy, marketing research, personal selling, e-marketing and more. In your final two years, you’ll deep dive into the hospitality concentration with courses like revenue management, hospitality sales and advertising, sustainable event planning, simulation exercises, distribution management and more. Join a growing Hospitality industry You’ll graduate with the marketing management knowledge and skills necessary to work in tourism, restaurants, hotels, event planning and the broader hospitality service sector. In addition, you’ll be joining a huge job market, with over 14,320 jobs (BC Labour Outlook) in BC expected between now and 2027.