Digital Marketing & Communications Management (Concentration)

Program Overview

The BBA in Marketing – Digital Marketing Concentration at Douglas College is a unique program that prepares students for the rapidly evolving field of digital marketing. Students learn core marketing concepts and specialize in digital marketing strategies, including web writing, SEO, social media advertising, and digital analytics. Graduates are well-equipped for a growing industry with high earning potential and ample opportunities for career advancement.

Program Outline

Degree Overview:

The BBA in Marketing – Digital Marketing Concentration is the first of its kind in Western Canada. You’ll learn to write for the web, create web pages using HTML, learn Search Engine Optimization, build mock social media ads and more. Since digital marketing is always changing, our courses are designed to be malleable and change with the industry so you’ll learn up-to-date digital marketing strategies and tools. In addition, the BBA has multiple entry points, so whether you’ve just graduated high school or already have some education you can start, continue and finish your degree at Douglas.

Outline:

In your first two years you’ll learn core marketing concepts such as marketing strategy, promotional strategy, buyer behavior, customer relationship management, personal selling and more. In your final two years you’ll do a deep dive into digital marketing concepts like writing for the web, public relations writing, visual communication, multimedia web development, e-commerce, digital promotions and social media, digital analytics and more.

Careers:

Once you graduate you’ll be a joining a growing industry, with over 4,000 marketing and advertising job openings in BC for the next ten years . You can also expect a median salary of $59,961 once you graduate, with many opportunities to grow within the industry.

• Source: BC Labour Outlook