Marketing - Digital Engagement Strategy (Optional Co-op)
| Program start date | Application deadline |
| 2024-09-01 | - |
Program Overview
The Marketing - Digital Engagement Strategy program equips students with the digital marketing skills needed in today's business environment. It covers topics such as data analysis, content management, and digital marketing strategy development. Students gain practical experience through experiential learning opportunities and prepare for industry certifications. Upon completion, graduates are qualified for careers in digital marketing, including roles such as Digital Marketing Manager and Social Media Manager.
Program Outline
Degree Overview:
Name:
Marketing - Digital Engagement Strategy
Credential:
Ontario College Graduate Certificate
Type:
Post-diploma program
Length:
1 year / 2 semesters
Start Date:
Fall
Location:
Progress Campus
Overview:
The Marketing - Digital Engagement Strategy program is designed to equip students with the digital marketing skills necessary to succeed in today's business environment. The program covers topics such as analyzing trends in technology, deriving insights from data, designing content management strategies, and executing plans across paid, owned, and earned media. Students will also gain insights into developing and evaluating digital marketing strategies to maximize customer engagement and create meaningful interactions in support of business growth. Additionally, the program includes experiential learning opportunities with marketers, retailers, or agencies serving clients. These experiences allow students to improve their leadership, entrepreneurial, organizational, project management, and teamwork skills while applying their learning in a real-world setting. Upon completion of the program, students will be eligible to earn industry certifications such as Google Ads and Google Analytics and prepare for the Facebook Blueprint certification. Additionally, the core skills developed in the program can be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation.
Objectives:
- To provide students with the digital marketing skills required in today's business world
- To teach students how to analyze trends in technology, derive insights from data, design content management strategies, and execute plans across paid, owned, and earned media
- To give students insights into developing and evaluating digital marketing strategies to maximize customer engagement and create meaningful interactions in support of business growth
- To provide students with experiential learning opportunities to improve their leadership, entrepreneurial, organizational, project management, and teamwork skills
- To prepare students for industry certifications such as Google Ads, Google Analytics, and the Facebook Blueprint certification
- To enable students to convert the core skills developed in the program into PDU credits towards an Online Marketing Certified Professional (OMCP) designation
Outline:
The Marketing - Digital Engagement Strategy program consists of the following courses:
- Digital Marketing Fundamentals
- Data Analytics for Marketing
- Content Marketing Strategies
- Social Media Marketing
- Search Engine Optimization (SEO)
- Email Marketing
- Digital Advertising
- Digital Marketing Analytics
- Project Management for Marketing
- Experiential Learning
Assessment:
The assessment methods and criteria used in the Marketing - Digital Engagement Strategy program will vary depending on the course. However, some common assessment methods include:
- Exams
- Quizzes
- Assignments
- Projects
- Presentations
Teaching:
The Marketing - Digital Engagement Strategy program is taught by a team of experienced faculty members who are experts in their fields. The program uses various teaching methods, including lectures, discussions, case studies, and experiential learning opportunities.
Careers:
The Marketing - Digital Engagement Strategy program prepares students for a variety of careers in the field of digital marketing. Some potential career paths include:
- Digital Marketing Manager
- Social Media Manager
- Content Marketing Manager
- SEO Manager
- Email Marketing Manager
- Digital Advertising Manager
- Marketing Analyst
